Andrea Shipman: The City Football Group’s approach to wellness

Our strategy incorporates many strands: physical, mental and financial wellbeing and productivity – with a strong focus on prevention and signposting to support – and benefits provision.

Employee-led

At the beginning of 2017, the City Football Group (CFG) launched a new initiative – BeCity – which is designed to be employee-led. The aims of BeCity are to inspire colleagues by supporting them in their interests, and help them be healthy with a range of physical activities and events.

Community-focused

Manchester City was founded as a community club and retains its strong ties to the Greater Manchester community.

Colleagues are encouraged to get involved with community activities that are linked to wellness, such as the Manchester 10k run.

CFG also uses its links to the local university to deliver fun, interactive educational sessions on wellness to employees.

This not only benefits staff, but enables students to conduct research to support their degree programmes. CFG’s City in the Community Foundation also provides resource via lifestyle coaches to support the group’s key wellness initiatives.

Measured

Metrics from the Britain’s Healthiest Company report (developed by VitalityHealth) and management information data from the Group’s wellbeing programmes help to ensure future wellness initiatives within CFG are relevant to the business and to employees.

This article was written by Andrea Shipman, group compensation & benefits manager, City Football Group