REBA Innovation Day: Why you're probably not making the most of your technology

The pace of change and innovation in technology means that users expect more than ever from their employment benefit providers, say Tim Simpson, head of reward at Callcredit and Phil Hollingdale, founder of Staffcare.

Watch Staffcare and Callcredit's session 'Why you're probably not fully utilising the technology you already have' in full

Speaking at the REBA Innovation Day 2016 about the impact of technology and how to better embrace it the duo said there was much to think about. “Forty years ago the golf-ball typewriter was the disruptive technology of the day then there was a gradual progression to electronic typewriters, word processers and then PCs. The technology change is much more rapid now and there is no doubt the biggest impact has been the internet and mobile,” said Hollingdale.

“The pace of technology development and how we interact has certainly changed the employee benefits landscape,” said Callcredit’s Simpson. “That has led to a change in consumer expectation,” he said.

Hollingdale said that businesses should look to what their users are doing in their normal lives to understand how to improve the use of benefits technology in their business. “Amazon is a great example of a website that delivers personalisation and relevance and as an industry we can learn a lot just by thinking about the applications and websites we use in our personal lives,” he said.

This video was recorded at the REBA Innovation Day 2016.