Video tutorial: Aon’s Jon Bryant on the implications of the new mobile, flexible workforce

The future of work will be both mobile and flexible with the end of the traditional employee, according to Jon Bryant, director of online and communications at Aon.

Speaking at the REBA Innovation Day 2018 he said the traditional employee benefit strategy was dead and that innovation was instead needed in benefits and reward. He said organisations had to treat people as people and connect on an emotional level in order to get engagement.

Data shows that the world of work is changing but most benefits and reward programmes haven’t kept up, he said. He said the working lifecycle had moved from linear and sequential to mosaic and parallel. "It’s essential to consider how that works for your organisation."  

He highlighted the impact of game changers such as Uber, Deliveroo and Amazon – businesses he said gave people the chance to live their lives differently. "What you will start to see in the benefits space are things that are becoming more relevant and more hyper-personalised," he said.

Bryant said the changing shape of the workforce affects us all and that organisations need to look at better ways of how to engage in a fast-changing digital world. “Look at communications that are hitting people at the right time at the right place in the right way. Talk to them as people not employees,” he said. 

This video was recorded at the REBA Innovation Day 2018, held in London on 22 November.

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