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30 Jul 2018
by Liz Morrell

Video tutorial: Bupa's James Willis explains how to demonstrate ROI value of wellbeing to your board

When it comes to wellbeing demonstrating ROI value to your board is vital but how do you do it to ensure such strategies are both morally right to deliver but also financially viable, asks James Willis, head of clinical sales at BUPA Health Services.

Speaking at the Employee Wellbeing Congress 2018 he said data was key to proving the success – or not – of such strategies and to drive wellbeing agendas forward. “There’s loads of information out there it just needs to be harnessed and used in a way that’s meaningful,” said Willis.

He cited the results of a two-year study by BUPA which was based on 148,000 health assessments by analysing self-reported information against clinical information. Debuting the data for the first time ever to delegates at the event Willis said such data could be used to help support ROI analysis by allowing delegates to plug their own data in and model ROI of their own wellbeing strategies.  

This video was recorded at the Employee Wellbeing Congress 2018, held in London on 5 July.

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