How Reed drove engagement and sustainability with an EV salary sacrifice scheme
Tusker, the UK’s leading car salary sacrifice provider, has successfully implemented an electric vehicle (EV) scheme for recruitment giant Reed, enhancing the company’s employee benefits offering while also supporting its carbon reduction goals.
With a workforce of over 4,000 people across the UK, Reed needed a partner that could deliver a seamless, scalable solution. Despite having an EV scheme already in place with an alternative provider, Reed turned to Tusker for its market leadership, speed of delivery and more generous lifestyle protections.
The scheme launched in April, supports Reed’s wider employee engagement and ESG strategies, providing access to EVs in a tax-efficient way while aligning with carbon offsetting goals.
Modernising benefits
The flexible scheme includes generous lifestyle protections and in-stock vehicle options, making it easy for employees to get behind the wheel of a car.
The partnership with Reed demonstrates how organisations can modernise benefits while delivering business savings and supporting environmental targets.
Ali Argall, business development and customer retention director at Tusker, said: “This is a brilliant implementation. Reed was clear about its objectives, quick to engage and totally committed to making this work for its people.
“We launched on time and with strong momentum, delivering two cars within the first two weeks of go-live and witnessing an enthusiastic uptake from employees across the country.”
Natasha Litchfield, reward advisor at Reed, said: “When we started looking for another provider, Tusker stood out as having the systems and experience to be able to deliver the levels of service we need.
“They’ve provided everything promised, implementation has been straightforward, and the first deliveries of new cars have been smooth too.”
Reed also works with the provider to deliver the star prize (pictured above) for the company’s ‘Golden Ticket’ incentive programme, which rewards high performance with high reward.
Recruitment consultants who exceed their targets are entered into a prize draw to win a luxury EV. The new car is driven to the winner’s location for a surprise reveal. It is live streamed across the company globally, winning national awards for its innovation and impact.
“Reed has shown how a salary sacrifice car scheme can move from being just a benefit to being part of a culture that recognises performance and supports sustainability,” added Argall.
Supplied by REBA Associate Member, Tusker
Tusker is the UK’s leader in salary sacrifice cars. Part of Lloyds Banking Group, it has more than 15 years’ experience in offering an affordable way for employees to drive a new, fully insured, and maintained car. Its scheme, which is available to over 1.8 million UK employees, offers a range of options, from pure electric cars to hybrids and even traditional petrol and diesel vehicles. It provides a tailored scheme for organisations’ individual needs.
