Case studies & interviews

Taking a strategic approach to financial wellbeing benefits doesn’t have to be complicated, explains Michelle Elsworth, general manager, reward and benefits at Jet2. This article features in REBA’s Financial Wellbeing Research 2025 and considers the need to bring benefits together to create a steady drumbeat.

Alan Becken, global employee benefits director at Salesforce, spoke about its innovative use of an AI-based financial wellbeing coach during REBA’s September webinar.

Auto-enrolment dramatically widened pensions participation, but the minimum 8% contribution is insufficient for financial security. Writing in REBA’s Future of Pensions Research 2025 Steve Watson, head of policy and research at NatWest Cushon, emphasised the need to increase engagement to increase pensions adequacy.

Employer-funded health benefits must start with a conversation around access and affordability to build a smarter health benefits system, says David Bourne, market development leader at Mercer Marsh Benefits. This article is taken from REBA’s The health divide: Access and affordability of employer-funded health benefits report, which considers why and how employers can move beyond traditional wellbeing strategies to meet modern workforce health needs.

With a large and dispersed workforce, First Bus moved to introduce Money First Aiders to help colleagues from all backgrounds with their financial wellbeing, as Muntazir Hadadi, head of pensions, explains. This case study is taken from REBA's Financial Wellbeing Research 2025.

Employers can no longer be bystanders in health and wellbeing says David Hare, chief executive at the Independent Healthcare Providers Network (IHPN), as its research highlights that almost two-thirds of 18- to 34-year-olds would be more likely to apply for jobs offering PMI. This article features in REBA’s Health and Wellbeing Research 2025, in partnership with AXA Health.

Employers and providers often talk about financial products out of context, which doesn’t help employees, said Steve Watson, director of policy and research at NatWest Cushon, during during REBA's recent Homes or Pensions: The balancing act to help employees achieve their financial goals webinar.

Taking a step back, listening to employees and really understanding what matters was central to the benefits changes brought in at Virgin Group. Here REBA’s content editor Dawn Lewis sits down with Rachel Richards, reward and people operations director at Virgin Group, to find out more about their benefits approach and the introduction of its Loved Ones Leave. 

Vicki Twigg, senior reward manager at telecommunications infrastructure provider CityFibre, details how its focus on cohesion and clarity of healthcare pathways is improving the navigation of services. This case study features in REBA’s The health divide: Access and affordability of employer-funded health benefits report, published in association with Mercer Marsh Benefits.

Maria Dowdeswell, global total reward specialist at engineering consultancy firm Haskoning, details how the inclusion of neurodiversity diagnosis in PMI supports a growing proportion of its workforce and their families.  This case study features in REBA’s Health and Wellbeing Research 2025, published in association with AXA Health.