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Whitepaper: Engaging employees to take action - improving financial outcomes through behavioural economics and digital innovation

Engagement with and understanding of the value of pensions remains very low. This is coupled with the fact that the way that people interact and react to messages is vastly different in the last decade alone so how can you improve engagement, education and empowerment?

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In this whitepaper from Mercer, created in collaboration with Digitai, a company founded by behavioural economist Professor Shlomo Benartzi, the factors are anaylsed whilst also looking at how two behavioural insights, personalisation and timing, can dramatically improve the impact of financial communication.

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