Evelyn Doyle HR director at Patagonia on working for a purposeful organisation

Outdoor clothing and gear company Patagonia goes by the mantra, “we’re in business to save our home planet”. It is this purpose that drives the organisation in everything that it does.

We spoke with Evelyn Doyle, HR director EMEA, about what it's like to work in an organisation that is driven by its purpose, and what reward professionals can do to drive systemic change in their own businesses.

“For me, it makes absolute business sense to put purpose first and not at the bottom,” says Doyle.

“Where most businesses are operating with a profit-only model, and purpose is somewhere down here and we’re all trying to reinvent nice models of wellbeing to put in place to make purpose work, but if you really do good business, it makes good business sense because you’ll have a really engaged workforce, a really profitable business – Patagonia has proven that – and you can take care of the environment.”