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Although almost everyone recognises the importance of data, there is a gulf between that recognition and reality, explains Matthew Gregson, executive director at Howden Employee Benefits in his column for REBA’s Benefits Design Research 2025.

In today’s world of hybrid working models, truly global teams, and fast-shifting employee expectations, the way we deliver employee benefits matters as much as the benefits themselves, says Benifex chief people officer Karen O’Neill.

REBA’s Benefits Design Research 2025 explores the data reward and benefits professionals are leveraging to govern their programmes, make better decisions and affect change. 

In a rapidily-evolving landscape of benefits tech, how easy is it to make the right choices?

This webinar, with strategic partners Howden Employee Benefits, sought to understand how to collect and develop better data to improve programme performance and get buy-in for future benefits change projects.

Employee benefits in the UK are evolving rapidly, shaped by shifting workforce expectations and regulatory changes.

Benefits packages are crucial when deciding ultimately where an employee chooses to work, according to research from Zest.

Targeted data is at the centre of a company’s ability to best align its benefits offering with its employees needs.

By integrating cash and non-cash benefits into a comprehensive total rewards strategy, employers stand a better chance of recruiting and retaining the right people.

Employers who embrace flexibility, innovative tech and ESG in their benefits offerings stand a better chance of appealing to today’s diverse workforce.

With colleagues looking for more support from their employers, here are the top five benefits being demanded by employees.

Ethaniel Kelly-Wilson, head of HR operations & HR technology at Epson Europe, outlines how user experience steers its decisions when it comes to benefits technology.

This REBA webinar, with strategic partners Workhuman, explores how data intelligence is changing the reward and benefits balance.

Zurich takes a hypothetical look at what the benefits scene could look like in 2030.

As AI tools become more accessible and powerful, HR, reward and benefits teams must learn how to harness AI and data to help their organisations stay ahead in a competitive market.

Organisations are being hit with an ageing workforce and rising mental health issues affecting its younger employees.