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Epassi examines what constitutes the 'average employee' myth and what it's costing your benefits strategy.

Fragmented benefits are a result of thousands of decisions based on incomplete data. For benefits leaders change can only come with the right data. The rest will follow.

Jinesh Patel, strategic relationship director - Workplace Investing at Fidelity, says its global benefits data suggests getting your offering right is just the start.

UK employers are facing higher costs, a shortage of skilled workers, rapid change driven by AI, and new employee expectations. That’s why holding on to experienced staff is now just as important as hiring new people.

The AI revolution is prompting organisations to rethink how work gets done, which skills matter and how large teams need to be. What it hasn't changed is the value of experienced people. In fact, it may have increased it. In a market where skilled people are hard to find, the ability to keep them is starting to matter just as much.

How have priorities changed or employees this year?

The benefits technology that has historically struggled to serve both employees and employers well is evolving.

Innovation in workplace healthcare must evolve if employers want to avoid operational and financial strains holding back their business and employees.

Benefits cut across several providers and contract types and now, more than ever, could do with a standard format to connect them efficiently.

Career milestones have long been a fixture of the employee experience - markers of loyalty, progress and contribution. Yet in today’s fast-moving, fragmented workplaces, these moments are losing their impact. The issue is not relevance. It is execution.

From AI disruption to rising expectations around pay transparency, the role of reward is becoming increasingly strategic. And amongst all this change, HR leaders are under mounting pressure to demonstrate business impact and ROI on benefits investment.

Pride month is a moment of genuine celebration that also asks whether your benefits package actually reflects the people you employ.

Life events are where benefits either prove their value or expose their gaps.