19 Jun 2025

How AI is redefining strategy spend and scale with Origin's Chris Bruce and Iveco Group's Rob Gerdes

Chris Bruce, co-founder of Origin  and Rob Gerdes, head of rewards at Iveco, speak at REBA’s Congress 2025.

If you are unable to see the video below, please follow the link here to view the session. 

Global benefits leaders face increasing complexity in managing multinational benefit programmes—navigating fragmented data, opaque costs, compliance risks, and operational inefficiencies.

This session explored how digitally disruptive AI-powered solutions can redefine the way multinational organisations manage, administer and control benefits costs on a global scale.  

  • The challenges, barriers and need for change and transparency in the management and administration of global benefits  

  • How AI and digital platforms can centralise and streamline global benefits management to drive accurate visibility on costs, compliance, commissions and plan performance   

  • Driving efficiency through technology: improving vendor negotiations with AI-enabled insights to reduce overlap in benefits plans and eliminate wasteful spending  

  • Moving from reactive administration to proactive benefits management: Using AI-driven analytics to build better plans and make informed benefits decisions.   

Supplied by REBA Associate Member, Origin

Origin is the world’s first Global Benefits Intelligence platform.

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