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05 Oct 2021

Top employee communication tips from leading organisations

How do you create effective and engaging internal communication? We asked HR professionals from several leading organisations for their best practice tips on how they reach and engage their workforce through communication. Their responses can be summarised in three points. To be effective, employee communication must be:

  1. Valuable for the recipient – “what’s in it for me?”
  2. Individually adapted.
  3. Available on mobile.

 

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Let’s look at what they had to say in more detail.

How to reach a widespread workforce

Ambea is one of the leading care companies in the Nordics. However, with multidisciplinary teams and a widespread workforce, reaching employees quickly and making them feel part of the same company had been a challenge.

Today, Ambea uses our communication engine integrated into its benefits platform, Ambea For Me. Understanding that one size does not fit all, the company use multiple channels to reach their workforce. Using the platform’s communication tools, administrators are able to communicate with workers via email, post messages inside the benefits platform, or send push notifications to employees’ smartphones thanks to the app.

“Many of our employees are not based in front of a computer every day and have no work phone or work email address. Therefore, we need more communication channels than the intranet because not everyone can access the content. With Benify's communication tools, we can reach our employees on their mobile phones – in a platform that they're already used to using to log in and see their payslips and enroll in benefits,” says Filip Carlsson, communications and marketing project manager, at Ambea.

How to connect with blue-collar workers

Ensuring blue-collar workers are kept up to date with important information is a hurdle that many companies face. Like Ambea, leading German building materials and wood supplies company, BAUKING employ the use of an app connected to their employee benefits platform, BAUKING4you, to reach and engage their workforce, which primarily consists of blue-collar workers.

“BAUKING4you allows us to reach all employees, even those who do not have a PC workstation, like those working in the warehouse or logistics,” shares Marc-Oliver Windbacher, divisional manager of human resources management at Bauking.

By using an employee app, Bauking is able to communicate company news and updates, and share videos and photos instantly with its entire workforce.

To learn more, don’t miss our post on why your company needs an employee app.

How to keep employees up to date with new offers

Mobility and accessibility make the communication of benefits and offers much easier and help increase awareness. Just ask MSD.

“It’s really important to us that our employees know more about their compensation and their benefits, and that they understand we are a good employer and that we want to attract and retain the talents we have in the company,” says Isabelle Couquiaud-Schbath, compensation and benefits associate director at MSD.

To make sure employees are aware whenever new benefits are available, MSD uses the communication engine inside their benefits platform to send emails, platform messages and push notifications to make sure they cover every base.

Similarly, AstraZeneca, one of the world's largest biopharmaceutical companies, uses its benefits platform and app to communicate with its employees and create greater employee awareness of its offerings.

“We wanted to make it impossible that our people could miss something. Just two months after launching our Benify platform, we raised employee understanding by almost a quarter,” shares Ulf Holmgren, regional benefits lead at AstraZeneca.

How to personalise and target your communication

One source shares that between 2014 and 2018, the average office worker received approximately 90 emails a day. Of those, how many were actually personalised or relevant to the recipient?

At a time when we are all bombarded with information, the importance of personalisation cannot be overstated. Supporting more than 200,000 members, Krifa is one of the largest trade unions in Denmark. Using their benefit platform’s communication filters, Krifa is able to create and send personalised communications to specific groups, departments and regions.

“The (benefits) platform gives us a direct path to inform our employees about things that are relevant to them personally”, says Henrik G. Pedersen, HR consultant at Krifa.

Carlsson, project manager at Ambea, also emphasises the importance of personalisation by using targeted communication. By using communication filters, such as location and benefits eligibility, administrators can target messages and communicate specific messages to various recipient groups. That way, the information that recipients receive is always personalised and relevant.

“One challenge with our intranet was how we could make the messages more personalised. When you work for a large group or company group like us, there is a lot that comes up that is not relevant to every individual. One of the advantages of the communication engine is the filtering possibilities.”

Want to learn more about the importance of employee communication? Download our free whitepaper, An Employer’s Guide to Effective Communication.

This article is provided by Benify.

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