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28 Nov 2019
by Rebecca Patton

Video tutorial: Salary Finance's Dhiren Master on the shifting role of trust in financial wellness

Dhiren Master, CMO of Salary Finance, discusses how the shifting role of trust is creating a greater responsibility for employers to provide financial benefits and support for employees.

The institution that now has the highest level of trust is the employer. Three quarters (75%) of employees taking part in the Edleman Trust Barometer survey (2019) say they trust their employer for information on issues such as global economy and technology. Master says that, because of this level of trust, employees are increasingly turning to employers for help with financial issues. 

"Trust has incredible value for employers when it comes to financial wellbeing. You can help them through salary linked benefits and financial education,” he explains. 

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