` Martin Dearman on the link between company purpose, culture and benefits | Reward and Employee Benefits Association (REBA)
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15 Mar 2022

Martin Dearman on the link between company purpose, culture and benefits

Reward and benefits strategies are changing to better reflect organisational purpose

In this short video Martin Dearman, principal at Mercer Marsh Benefits, describes the link between purpose and benefits, and how these are shifting to support changing cultures.

Dearman explains that what matters to employees is an organisation’s culture, values and the experience that the workplace can bring. He outlines three key areas that employers should be considering as they develop reward and benefits strategies for the future.

For more on this topic, watch our Ways to realign benefits offerings to match changing corporate culture and purpose webinar, featuring insights from: Paul Johnstone, head of global benefits at Orange Business Services; Amanda Webb, group pay & perks director at Gymshark; and David Dodd, partner at Mercer Marsh Benefits.

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