White paper: An employer’s guide to effective communication


The importance of effective communication cannot be overstated. This is especially true during a crisis such as the coronavirus outbreak. For employers, communicating important information and making sure that every employee is kept up to date is vital.

Key findings

  • Effective Communication increases productivity by up to 25% with employees saying they are more engaged in their work and more connected to co-workers
  • Employees who are engaged are 27% more likely to report "excellent" performance in their own job.
  • Companies with engaged employees outperform those without by 202%.

This paper offers insight into why personalisation and relevancy are crucial for effective communication. It also considers how targeted communication enables you to connect and engage specific regions, groups, teams and individuals. Finally it investigates the technology and employee platforms that are available to help communicate with employees.