09 Mar 2016

5 top tips for making the most of millennials

Generation Y cannot be ignored. By 2020 they will make up 50% of the global workforce and if engaged correctly, they will become indispensable to all companies.

So what are the top five tips to help unlock their discretionary effort?

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1) Choice of communication channel
While many Gen Ys were starting out when email was becoming the default communication tool, for younger Gen Ys, instant messaging (IM) now takes precedence over email. The danger in assuming that Gen Y communication is all about social media, push and SMS is that you forget email but a lot of Gen Ys still like email so don’t write it off.

2) Gen Y expect the best technology
They love the latest gadgets. When a new Gen Y recruit was recently handed her new company work laptop her response, not surprisingly, was ‘You must be kidding.’  IT and procurement will have a spec for new machines, but if Gen X are doing the buying and selling there’s a risk of mismatch between what they consider a suitable device and the expectations of Gen Y.

3) Bring your own device (BYOD)
Gen X typically has two phones, for work and private use, as do Gen Y. But the latter are more likely to have the latest smartphone. Why force them to use another older phone, when you can introduce a BYOD policy and let them use their own? Yes, there are security issues to consider, and these are paramount, but not beyond the capability of your IT function to resolve.

4) Mobile first then cross platform
Look at any research around use of the internet and online purchasing, and mobile is now overtaking the desktop. Make sure you are doing the same.

5) Make it easy, with a home technology salary sacrifice scheme
Gen Y don’t have a lot of disposable income to spend on the latest tech gadgets. So easy-to-access home technology via salary sacrifice scheme can help to ensure that it has as much appeal to Gen Y as equally important benefits, such as pensions. If you aren’t running such a scheme, you can bet that your competitors are, and that means you are missing a trick.

This article was provided by Personal Group.

Supplied by REBA Associate Member, Personal Group

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