REBA Acumen

Strategic benchmarking and insight for benefits leaders

Compare. Plan. Implement – with confidence.

Strategic benchmarking and insight for benefits leaders: for the first time, senior reward and benefits professionals can access a brand new, independent data and insight service from REBA. REBA Acumen brings together vital management information to support your reward strategy – in one powerful resource. Use it to strengthen business cases, reinforce future planning, and stay ahead of emerging trends.

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Plan with confidence. Justify your decisions. Lead with insight.

REBA Acumen is a first-of-its-kind business information service, built to support strategic decision-making. Designed for professionals who need to understand how other employers are evolving their reward and benefits strategies, a REBA Acumen subscription offers access to vital benchmarking data from the REBA Acumen community. It delivers current situation data and reveals future plans and emerging trends, delivering the visibility you need to reinforce your strategic decisions. 

Reinventing data-led decision-making for reward and benefits leaders

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© REBA Benefits Design Research, 2025

 

81% of reward professionals say that increasing their use of digital/data tools will be important in managing benefits
© Source: REBA Benefits Trends for 2025 Research

 

Access six powerful tools for successful benefits planning, implementation and reporting

  1. Independent benchmarking data
    The largest pool of reward and benefits industry planning and strategy data. You'll take part in regular REBA Acumen surveys to benchmark current activity and future plans.
  2. Exclusive insight and benefits trends analysis
    Clear, practical information easily incorporated into board presentations and internal reports, along with early identification of emerging trends.
  3. Case study models
    Real-life implementation ideas and best practice solutions from the REBA community. We'll show you the what and the how.
  4. Supplier intelligence
    A trusted shortlist of high-quality suppliers to support your selection or RFP process.
  5. Member-led priorities
    You and your fellow REBA Acumen members shape the agenda: surveys, questions, and focus areas are driven by members, ensuring relevant, independent and credible facts when you need them.
  6. Facilitated networking
    Introductions and small group meetings with other REBA Acumen members. Build your personal network and swap ideas with similar organisations facing the same challenges.

Plus Ask Acumen to find the answers you need

Harnessing the power of generative AI, you will be able to Ask Acumen bespoke questions to generate powerful content for your own reports and plans.

Flexible membership tiers designed to meet your needs

Tier 1: Early Mover Advantage

Subscribe to REBA Acumen's premium service at an introductory rate of £5,000+vat per year — fixed for your second year. This tier is designed for professionals who want to lead from the front and gain first-mover access to powerful bespoke support. Benefits include:

  • Priority influence: We’ll give priority weighting to your subject requests and questions.
  • Concierge service: A dedicated account handler for tailored data analysis.
  • Facilitated introductions: We'll connect you with peers in other organisations and, where helpful, specialist suppliers.
  • Exclusive meetings: Join private REBA Acumen small group meetings for deeper dive conversations, best practice sharing and actions.
  • Price fixed for two years

​​​​​Tier 2: Founding Member — 3-year commitment at £4,350+vat per year

  • Rate fixed for 3 years
  • Significant savings over the term
  • Best value for long-term strategic planning

Alternatively (by invitation only) we're offering a free, no obligation pilot membership that enables you to try this fantastic new subscription service on a complimentary basis until 31 December 2025. There are limited places for the pilot membership, and the window to sign up for this opportunity is only open for a brief period. If you haven't heard from us, but you think you qualify to be part of REBA Acumen, let us know.

Get ready to join the inner circle of reward leaders

It’s a lot more than data - it’s a community. Sign up now to join this group of forward-thinking professionals and be among the first to join REBA Acumen, our brand-new strategic benchmarking and insight service. Act now to be part of this exciting development for the reward and benefits community!

 

Join this fast-growing knowledge exchange community

REBA Acumen is a knowledge-sharing community, exchanging specific data, future plans and strategies and case studies of success. It facilitates introductions and small group meetings, and will help you meet industry colleagues facing similar challenges.

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Join reward leaders from companies like these in the fast-growing REBA Acumen knowledge-sharing community

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The Team behind REBA Acumen

REBA Co-Founder & Director: Philip Hayne

Philip has 20+ years' experience in the reward and benefits sector. Since 2015, he's been at the helm of REBA, where he's continued to build his extensive knowledge of the market. He is leading the proposition development of REBA Acumen. Mobile - 07714 660 857

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REBA Co-founder & Director: Debi O'Donovan

Debi has over 20 years' experience as a thought-leader in the reward and benefits market. Using her extensive knowledge and technical know-how, Debi is dedicated to ensuring the REBA Acumen surveys and findings deliver great value to its members.

 

Your Project Lead: Vicky Mulchinock

As REBA's dedicated conference producer, Vicky knows well the information needs of REBA's senior professional members. She will be the lead designer of the Acumen surveys, taking into account requests and input from members about what essential data points they want to know. Mobile - 07971 956274

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REBA Acumen Researcher: Tim Blanchard

Tim Blanchard is an experienced writer and communications consultant. Over 25 years he's been building a specialism in issues relating to reward and employee benefits, organisational development and people management. As he result, Tim is ideally suited to prepare easily digestible reports from the REBA Acumen quick turn-around surveys. He will work closely with Vicky to deliver the insights and data points from the research to REBA Acumen members.

 

Your Account Handler: Jayne Corbett

Jayne is a core member of REBA's community and relationship team. She connects daily with REBA's senior professional members. As a dedicated account handler for REBA Acumen, she will provide a personalised concierge service to support Acumen Premium subscribers with their bespoke needs. Mobile - 07523 903922

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Your Account Handler: Natalie Turner

Natalie is a core member of REBA's community and relationship team. She's in touch daily with REBA's senior professional members. As part of the REBA Acumen concierge team, she will provide a personalised service to support Premium subscribers with their specific needs.

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Community Director: Jessica Feeney

Since 2019, Jessica has been dedicated to representing the needs of REBA's professional members in everything that the association does. She will be instrumental in ensuring Acumen delivers a great user experience for its member.

 

Marketing Director: Caroline Baldwin

Caroline has been working with REBA since the early days. She's been on the Acumen project team from the outset and is heavily involved in the go-to market strategy, refining the proposition and the user sign up process.

 

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Webinar: How employee health benefits are shifting to a preventative approach

Cost-effective ways to widen workforce access to healthcare

Wed 14 May 2025 | 10.00 - 11.00 (BST)

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