Compare. Plan. Implement – with confidence.
Strategic benchmarking and insight for benefits leaders: for the first time, senior reward and benefits professionals can access a brand new, independent data and insight service from REBA. REBA Acumen brings together vital management information to support your reward strategy – in one powerful resource. Use it to strengthen business cases, reinforce future planning, and stay ahead of emerging trends.
Plan with confidence. Justify your decisions. Lead with insight.
REBA Acumen is a first-of-its-kind business information service, built to support strategic decision-making. Designed for professionals who need to understand how other employers are evolving their reward and benefits strategies, a REBA Acumen subscription offers access to vital benchmarking data from the REBA Acumen community. It delivers current situation data and reveals future plans and emerging trends, delivering the visibility you need to reinforce your strategic decisions.
Reinventing data-led decision-making for reward and benefits leaders
Access six powerful tools for successful benefits planning, implementation and reporting
- Independent benchmarking data
The largest pool of reward and benefits industry planning and strategy data. You'll take part in regular REBA Acumen surveys to benchmark current activity and future plans. - Exclusive insight and benefits trends analysis
Clear, practical information easily incorporated into board presentations and internal reports, along with early identification of emerging trends. - Case study models
Real-life implementation ideas and best practice solutions from the REBA community. We'll show you the what and the how. - Supplier intelligence
A trusted shortlist of high-quality suppliers to support your selection or RFP process. - Member-led priorities
You and your fellow REBA Acumen members shape the agenda: surveys, questions, and focus areas are driven by members, ensuring relevant, independent and credible facts when you need them. - Facilitated networking
Introductions and small group meetings with other REBA Acumen members. Build your personal network and swap ideas with similar organisations facing the same challenges.
Plus introducing Ask Acumen - an AI enabled question & answer tool
By combining trusted content with an AI enablement tool, Ask Acumen will transform the way you access key insight. You will be able to Ask Acumen your bespoke questions to generate content for your reports and your plans; surfacing precise information; extracting and presenting key data from trusted content. Every answer will be cited and traceable back to REBA's sources, respecting permissions and protecting sensitive content.
N.B. Your individual responses are not searchable or processed by AI tools.
Flexible membership tiers designed to meet your needs
Tier 1: Premium 1-year price plan
Subscribe to REBA Acumen's premium service for 12 months at £6,000+vat per year. The premium packages are designed for professionals who want to lead from the front and gain first-mover access to powerful premium bespoke support. Benefits include:
- Priority influence: We’ll give priority weighting to your subject requests and questions.
- Concierge service: A dedicated account handler for tailored data analysis.
- Facilitated introductions: We'll connect you with peers in other organisations and, where helpful, specialist suppliers.
- Exclusive meetings: Join private REBA Acumen small group meetings for deeper dive conversations, best practice sharing and actions.
- Price fixed for 12 months
Tier 2: Premium 2-year fixed price plan
Subscribe to REBA Acumen's premium service at an introductory, discounted rate of £5,000+vat per year
- Premium benefits as above
- Price fixed for 2 years
Tier 3: Premium 3-year fixed price plan.
Subscribe to REBA Acumen's premium service for 3 years at an introductory, discounted rate of £4,350+vat per year
- Premium benefits as above
- Rate fixed for 3 years
- Significant savings over the term
- Best value for long-term strategic planning
Alternatively (by invitation only) we're offering a free, no obligation pilot membership that enables you to try the standard service of this fantastic new subscription product on a complimentary basis until 31 December 2025. There are limited places for the pilot membership, and the window to sign up for this opportunity is only open for a brief period. If you haven't heard from us, but you think you qualify to be part of REBA Acumen, let us know.
Get ready to join the inner circle of reward leaders
It’s a lot more than data - it’s a community. Sign up now to join this group of forward-thinking professionals and be among the first to join REBA Acumen, our brand-new strategic benchmarking dat and insight service. Act now to be part of this exciting development for the reward and benefits community!
Frequently Asked Questions
Who can subscribe to REBA Acumen?
REBA Acumen is exclusively for senior professionals in the reward and benefits sector who work in-house and are a decision-maker involved in the HR, reward and wellbeing benefits strategy of their organisation.
What’s included in a REBA Acumen subscription?
Pilot scheme participants receive access to:
- A series of concise reports based on fast turnaround surveys amongst the Acumen group. Topics and questions are driven by you and the Acumen group. Featuring ‘lift and shift’ graphs and data points for your own slide decks and internal planning.
- Smart data interrogation: Access to Ask Acumen, our AI-powered tool, to query aggregated survey data and REBA’s wider resources for your own bespoke information needs.
- Supplier intelligence: A trusted shortlist of quality providers to support your selection or RFP process.
Paying subscribers have access to the full suite of services including:
- A series of concise reports based on fast turnaround surveys amongst the acumen group. Topics and questions are driven by you and the Acumen group. Featuring ‘lift and shift’ graphs and data points for your own slide decks and internal planning.
- Smart data interrogation: Access to Ask Acumen, our AI-powered tool, to query aggregated survey data and REBA’s wider resources for your own bespoke information needs.
- Supplier intelligence: A trusted shortlist of quality providers to support your selection or RFP process.
- Access to an account handler
- Data cuts by industry sector and size of organisation
- Personal introductions to other subscribers facing the same challenges and invitations to small group virtual meetings for deeper conversational exchange.
What will I get in a report?
The format of the reports will be short-form with easily accessible data, lift and shift graphs and brief insights. However, the approach may vary depending on the information required by the group. There will be 3 main types of report:
- Data and insight surveys for complex topics
- Specific data points
- Case study led reports with focus on the ‘how’ rather than ‘what’
How many surveys am I expected to complete?
To retain your subscription, we ask that you complete at least 50% of surveys we conduct. We expect to run 10–12 surveys in the pilot scheme to Dec 25. The number of surveys and reports are expected to grow and develop in specificity.
How long does each survey take?
Survey length varies depending on the topic, but most will take between 5 and 15 minutes to complete. We keep them as concise as possible while ensuring they gather the level of detail needed to produce valuable insights.
How do I access REBA Acumen reports?
Only REBA Acumen subscribers have access to REBA Acumen reports. When each new report is published, you’ll receive an email with a direct access link. Reports are hosted behind a secure login - you’ll receive your login details when you subscribe (all subscription options including pilot).
How can I contact the concierge?
REBA Acumen paying subscribers can contact one of our account handlers for dedicated support and tailored data analysis. See contact details towards the end of this page, or email [email protected] and your email will be redirected asap.
Can more than one person in my team access REBA Acumen?
REBA Acumen is primarily an individual subscription. However, in some cases we may provide additional logins for team members - for example, when a survey covers a specialist area of benefits relevant to their role. This is managed on a case-by-case basis.
As a subscriber, can I share the data with anyone?
REBA Acumen is designed you help you in your role, to support your planning, strategy and decision making. You can use data and graphs from the reports and AI generated answers in your internal reporting but you may not share outside of your organisation.
Will AI see my individual survey responses?
No. All survey responses are analysed by the REBA team, not by AI. Your responses are completely confidential, anonymised, and aggregated with those of other participants. Only the final, fully anonymised datasets are made available through our AI-enabled search tool, ensuring your individual data remains private and unidentifiable. You can see our privacy policy here.
Is REBA using AI to produce the reports?
No, our reports are produced by people, not machines. The REBA team analyses the survey results and writes the reports to ensure they’re accurate, insightful, and professionally relevant. AI is only used after the report is complete, helping subscribers navigate the findings and extract insights tailored to their needs.
Is REBA Acumen for UK or multinational employers?
Reba Acumen subscribers are predominantly UK based reward and benefit professions with the majority (70%) having international responsibility. Given the large number of subscribers with international remits there will demand for international information and a cohort with responsibility to share data and experience.
Join this fast-growing knowledge exchange community
REBA Acumen is a knowledge-sharing community, exchanging specific data, future plans and strategies and case studies of success. It facilitates introductions and small group meetings, and will help you meet industry colleagues facing similar challenges.
Join reward leaders from companies like these in the fast-growing REBA Acumen knowledge-sharing community
The Team behind REBA Acumen
REBA Co-Founder & Director: Philip Hayne
Philip has 20+ years' experience in the reward and benefits sector. Since 2015, he's been at the helm of REBA, where he's continued to build his extensive knowledge of the market. He is leading the proposition development of REBA Acumen. Mobile - 07714 660 857
REBA Co-founder & Director: Debi O'Donovan
Debi has over 20 years' experience as a thought-leader in the reward and benefits market. Using her extensive knowledge and technical know-how, Debi is dedicated to ensuring the REBA Acumen surveys and findings deliver great value to its members.
Your Project Lead: Vicky Mulchinock
As REBA's dedicated conference producer, Vicky knows well the information needs of REBA's senior professional members. She will be the lead designer of the Acumen surveys, taking into account requests and input from members about what essential data points they want to know. Mobile - 07971 956274
REBA Acumen Researcher: Tim Blanchard
Tim Blanchard is an experienced writer and communications consultant. Over 25 years he's been building a specialism in issues relating to reward and employee benefits, organisational development and people management. As he result, Tim is ideally suited to prepare easily digestible reports from the REBA Acumen quick turn-around surveys. He will work closely with Vicky to deliver the insights and data points from the research to REBA Acumen members.
Your Account Handler: Jayne Corbett
Jayne is a core member of REBA's community and relationship team. She connects daily with REBA's senior professional members. As a dedicated account handler for REBA Acumen, she will provide a personalised concierge service to support Acumen Premium subscribers with their bespoke needs. Mobile - 07523 903922
Your Account Handler: Natalie Turner
Natalie is a core member of REBA's community and relationship team. She's in touch daily with REBA's senior professional members. As part of the REBA Acumen concierge team, she will provide a personalised service to support Premium subscribers with their specific needs.
Community Director: Jessica Feeney
Since 2019, Jessica has been dedicated to representing the needs of REBA's professional members in everything that the association does. She will be instrumental in ensuring Acumen delivers a great user experience for its member.
Marketing Director: Caroline Baldwin
Caroline has been working with REBA since the early days. She's been on the Acumen project team from the outset and is heavily involved in the go-to market strategy, refining the proposition and the user sign up process.