Acumen
Indispensable business information to support your strategic decision-making
Acumen will put the power of knowledge in your hands
- Essential data points – The largest pool of reward and benefits industry planning and strategy data. Acumen will survey and benchmark current activity and future plans.
- Exclusive insight and benefits trends analysis – Clear, practical information easily incorporated into board presentations and internal reports.
- Case study models – Real-life examples of best practice, essential insight for a winning strategy and smooth implementation
- Supplier intelligence – Details of relevant, best-in-class suppliers for your shortlist or RFP.
- Driven by you – You and your fellow Acumen members will drive the agenda, the survey topics and the questions giving you independent, credible facts when you need them.
- Personal introductions – small group meetings for deep dive knowledge sharing
An essential business information tool
REBA's brand new initiative, Acumen, is an indispensable business information service to support your decision-making! Designed for professionals who want to understand how other employers are developing their reward and benefits propositions, Acumen offers access to vital benchmarking data from the REBA community.
It delivers current situation data and reveals future plans and emerging trends, delivering the visibility you need to reinforce your strategic decisions.
Acumen helps you build stronger business cases and adds credible, factual data and insights to your plans and reports.
Survey data:
Quick turn-around surveys will gather key data to understand how others are addressing current issues and how you compare. Use the data to plan your actions with confidence.
Practical solutions:
Real-life case-studies showing best practice solutions. We'll show you the what and the how.
Supplier intelligence:
Best-in-class supplier details to help you build your RFP options.
Facilitated networking:
Introductions and small group meetings with other Acumen members. Build your personal network and swap ideas with similar organisations facing the same issues.
How does it work?
The quick turnaround survey cycle delivers rapid response, detailed data, lift-and-shift graphs and supporting insight, along with case-study based best practice that you can learn from and apply.
Be the first to know when the Acumen Pilot goes live!
Today's reward and benefits professionals need robust, quality data to ensure proposed changes to benefits programmes achieve internal approval.
Having access to independent, industry-wide data and models based on real-life case studies will turbocharge our decision-making process and strategic planning. Acumen's arrival is very welcome indeed!
There’s an information gap here, which Acumen has a fantastic opportunity to fill. Our ability to contribute to and tap into credible market insights and trends will certainly help with our future planning.
Be the first to know when the Acumen pilot goes live
Join fellow forward-thinking leaders in the Acumen Pilot scheme. Register your interest to join this limited-access group developing data and insights to justify investment, develop policy and be at the forefront of data-driven, strategic decision-making in reward and benefits.
Soon, REBA will be offering limited places to take part in the Acumen Pilot at no cost for the rest of 2025 and with no obligation to take a paid subscription after that. (saving the standard subscription fee for one year of £6,000+vat).
Your only commitment will be to take part in at least six Acumen surveys in 2025. The surveys are short and highly topical, and your participation will help shape this essential workflow tool for the reward and benefits profession.
Subscription Options
Option 1: Apply to take part in the Acumen Pilot. Note: Limited senior level places, those who qualify will have free membership for 2025 and no obligation to renew thereafter.
Option 2: Subscribe to Acumen's premium service at an introductory rate of £5,000+vat per year, fixed for the second year renewal, saving you £££. This option is for those who want to gain first mover advantages and be at the vanguard of the profession with a bespoke service to ensure you can get the data and insight you need to make the right data driven decisions at the right time for your organisation. Benefits include:
- Priority influence: We’ll give priority weighting to your subject requests and questions.
- Concierge service: A dedicated account handler who can provide access to tailored data cuts and analysis.
- Introductions: Your account handler can facilitate introductions to useful reward and benefit contacts in other organisations and, where helpful, specialist suppliers
- Exclusive meetings: Private Acumen small group meetings for deeper dive conversations, best practice sharing and actions.
- Price fixed for two years
Option 3: Commit to a 3-year membership (payable in advance or annually) with access to the Acumen premium service outlined above for £4,350+vat per annum (fixed for 3 years saving £4,950).
Acumen will really help with producing reports and business cases, putting our activities and plans in a market context.
The Team behind Acumen
REBA Co-Founder & Director: Philip Hayne
Philip has 20+ years' experience in the reward and benefits sector. Since 2015, he's been at the helm of REBA, where he's continued to build his extensive knowledge of the market. He is leading the proposition development of REBA Acumen. Mobile - 07714 660 857
Your Project Lead: Vicky Mulchinock
As REBA's dedicated conference producer, Vicky knows well the information needs of REBA's senior professional members. She will be the lead designer of the Acumen surveys, taking into account requests and input from members about what essential data points they want to know. Mobile - 07971 956274
Your Concierge: Jayne Corbett
Jayne is a core member of REBA's community and relationship team. She connects daily with REBA's senior professional members. As the Acumen concierge, she will provide a personalised service to support Acumen premium subscribers with their bespoke needs. Mobile - 07523 903922
REBA Co-founder & Director: Debi O'Donovan
Debi has over 20 years' experience as a thought-leader in the reward and benefits market. Using her extensive knowledge and technical know-how, Debi is dedicated to ensuring the Acumen surveys and findings deliver great value to its members.
Community Director: Jessica Feeney
Since 2019, Jessica has been dedicated to representing the needs of REBA's professional members in everything that the association does. She will be instrumental in ensuring Acumen delivers a great user experience for its member.
Marketing Director: Caroline Baldwin
Caroline has been working with REBA since the early days. She's been on the Acumen project team from the outset and is heavily involved in the go-to market strategy, refining the proposition and the user sign up process.