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Making the most of your REBA Associate Membership

Being a REBA Associate Member provides you with a wealth of opportunities to enhance your brand and get in front of the people you want to reach. To help you make the most of your package, we’ve put together these tips around content, advertising and the supplier directory based on what we’ve seen work best. 

How to create must-read content

  • Be topical - linking to an article a news event that is relevant to your company and proposition can really pique people's interest
  • Be across new legislation – demonstrating how this can impact employers and how it relates to your proposition is both useful and powerful
  • Be original - niche topics can be incredibly effective, addressing issues that perhaps employers haven't considered before. 
  • Be creative – think about how you can put a new twist on a key topic
  • Be practical – demonstrate in your article how your guidance can be put into action
  • Be bold – don't be afraid to have an opinion, it really helps to stand out from the crowd
  • Be transparent – make it clear where you have got your information from – adding in links to relevant sources helps with credibility and readers appreciate these for their own research
  • Be personal - add in an author for your article, not only does it give it personality, it helps with the credibility and search engine rankings
  • Be proud - share your article across your social media channels and tag Reward & Employee Benefits Association on LinkedIn - we'll like the article to help increase its reach.

How to make the most of advertising

  • Offer value - the advertising that gets the best results offers professional members something that helps them in their role such as report or case study
  • Stick to one, clear message – think about your call to action, make sure professional members know exactly what to do when they read it
  • Consider your creative in situ - make sure you and your designers know where the ad will be placed so they can assess how best to make it stand out
  • Split your advertising allowance into 3 campaigns – allow 1 month for 1 promotion 
  • Coordinate with your content - ensure you have an article running on the same week as your advertising

Stand out in the Supplier Directory

  • Review your supplier directory page every quarter to ensure all details are up to date – make sure any changes or new products and services are added 
  • Ensure you complete all sections of your profile including: about us, products and services, who’s who, clients, contact details and categories – the more you include, the better professional members can understand how you could help them
  • Link back to your own website from the supplier page – make it easy for professional members to find out more about your products and services and how you can help them solve their challenges.