Making the most of your REBA Associate Membership
Being a REBA Associate Member provides you with a wealth of opportunities to enhance your brand and get in front of the people you want to reach. To help you make the most of your package, we’ve put together these tips around content, advertising and the supplier directory based on what we’ve seen work best.
Add the REBA Associate Member logo to the foot of your email and on your website: (right click and save to your device)
Creating must-read content
- Be topical – linking to an article or news event that is relevant to your company and proposition can really pique people's interest
- Be across new legislation – demonstrating how this can impact employers and how it relates to your proposition is both useful and powerful
- Be original – niche topics can be incredibly effective, addressing issues that perhaps employers haven't considered before.
- Be creative – think about how you can put a new twist on a key topic
- Be practical – demonstrate in your article how your guidance can be put into action
- Be bold – don't be afraid to have an opinion, it really helps to stand out from the crowd
- Be transparent – make it clear where you have got your information from – adding in links to relevant sources helps with credibility and readers appreciate these for their own research
- Be personal – add in an author for your article; this gives it personality and helps with the credibility and search engine rankings
- Be proud – share your article across your social media channels and tag Reward & Employee Benefits Association on LinkedIn - we'll like the article to help increase its reach.
Making the most of your advertising
- Offer value - the advertising that gets the best results offers professional members something that helps them in their role such as report or case study
- Stick to one, clear message – think about your call to action, make sure professional members know exactly what to do when they read it
- Consider your creative in situ - make sure you and your designers know where the ad will be placed so they can assess how best to make it stand out
- Split your advertising allowance into 3 campaigns – allow 1 month for 1 promotion
- Coordinate with your content - ensure you have an article running on the same week as your advertising
Stand out in the Supplier Directory
- Review your supplier directory page every quarter to ensure all details are up to date – make sure any changes or new products and services are added
- Ensure you complete all sections of your profile including: about us, products and services, who’s who, clients, contact details and categories – the more you include, the better professional members can understand how you could help them
- Link back to your own website from the supplier page – make it easy for professional members to find out more about your products and services and how you can help them solve their challenges.
We would be happy to update your Supplier Directory profile page for you. Please let us know what changes to the text or your logo that you'd like, and we'll change it as soon as possible.
REBA's community is made up of senior reward, benefit and HR professionals. Most are focused on the strategic use of reward and benefits and want information that will help them to deliver the best outcomes for their employer and employees. We have put together some guidelines to support you in writing content that will engage these senior level readers:
REBA editorial guidelines
Associate Members have a digital advertising allowance each year:
- 3 months MPU, Leaderboard & Billboard across reba.global
- 1 MPU on the daily alert
The adverts need to be booked and redeemed before your renewal date. The deadline for artwork is 1 week before they go live. (If there's a bank holiday it'll be a day or two longer than this).
The 3 months can be used consecutively or broken up into separate periods e.g. 4 weeks in January, 3 weeks in March and 5 weeks in May / June. When submitting your artwork please clarify the specific dates you wish to run the ads from and to.
The advertising specifications are as follows. Please provide the click through link with each artwork file. Tracking links are accepted.
Website advertising
- Leaderboard = 728x90 pixels, 100kb or less. File type: JPG, PNG or GIF format. It can be in HTML5/contain flash files.
Please provide the same artwork in a mobile format size of 320x50 pixels and 100KB or less. - Billboard = 970x250 pixels, 100kb or less. File type: JPG, PNG or GIF format. It can be in HTML5/contain flash files.
- MPU = 300x250 pixels, 100kb or less. File type: JPG, PNG or GIF format. It can be in HTML5/contain flash files.
Daily alert advertising
- Static MPU: 300x250 pixels, 100kb or less. File type: JPG, PNG or GIF format. N.B. We cannot use HTML5/contain flash files for the newsletter ads.