Aligning corporate culture and human values. Part 2 of the Transforming Engagement Series

Aligning Corporate Culture with Human Values is the second in the three-part Transforming Engagement report series, giving context and practical steps to support businesses in rethinking organisational culture, so that it engages employees and reduces people risks. 

With the support of global consultancy Mercer Marsh Benefits, REBA explored the extent to which businesses are becoming more purposeful and evolving their culture to take on more human values.  

How to get your copy of Aligning Corporate Culture and Human Values  

Free to REBA Members 

If you are a REBA member (either Professional or Associate), and logged into your REBA account, simply click on the yellow 'Add to basket' button at the top of this page to download your free copy. 
If you can't see the yellow button, please log into your account


If you're not yet a Professional Member, you can apply for free now
(N.B. Professional Membership is restricted to qualifying professionals in HR, Reward and Benefits, and Wellbeing). 

If you're not yet an Associate Member please contact for details. (N.B. Suppliers, service providers and advisers can apply to be associate members). 

Reports in the series  


Duncan Burt

Responsible Business Director

Chris Castle

Head of Reward

Nick McClelland

Partner and UK Growth Leader,

Neil Morrison

Group HR Director

Debi O'Donovan

Debi O'Donovan

Co-founder & Director

Michelle Sequeira

UK DEI Consulting Lead

Maggie Williams

Content Director

Estelle Wright

Culture Insight & Strategy Senior Manager

Show All

Making work more human, and more purposeful, is a key priority for boards and HR teams in 2021. This has deep impact on workplace practices, from executive pay and profitability, to talent acquisition and supply chain management.

It is critical that businesses ensure that these top-level board priorities become part of everyday business for all employees, in order to avoid reputational damage and ensure future profitability.

This research explores the relationship between environmental factors, responsible business and organisational purpose, at board, HR, line manager and supply chain level. We break down the drivers that are defining the shifting relationship between business and purpose, and provide practical insights into how organisations are aligning human values with HR practices and cultural change.  

About the research

REBA surveyed its audience of reward and benefits and HR directors in May 2021 for Aligning Corporate Culture and Human Values. We received responses from 123 reward and benefits, and HR specialists working across a wide range of industry sectors (full breakdown available within the report).


  • Introduction: Focusing on sustainability can transform organisational culture
  • Overview: Strategic HR in a values-led world
  • Data at a glance: Human values at board level and in the wider organisation
  • Influencer views
  • Part 1: Environment, responsibility and purpose
    • Investors expect to see action on  climate change and sustainable development
    • Making insurance, investments and savings greener
    • Pay and ESG
    • Looking after communities through responsible decision-making
    • Case study: National Grid – how to embed responsible business
    • Part 2: Inclusivity and fairness
      • Moving from policy to practice
      • How to avoid key mistakes wen tackling DEI
      • Case study: Severn Trent – HR’s role in social purpose
      • Linking the employee experience and employee engagement
      • Attracting talent and reskilling
      • Four steps to addressing DEI
    • Part 3: Employee wellbeing
      • Mental wellbeing: burnout, stress and exhaustion
      • Keeping employees safe and physically well
      • Case study: Santander – 5 recent wellbeing initiatives
      • Easing employees’ money worries
      • Three key actions for financial wellbeing
      • Social wellbeing: the importance of belonging
      • Case study: HCA Healthcare UK
    • About the survey
    • About REBA and Mercer Marsh Benefits

    About the authors

    This report was devised by REBA, together with Mercer Marsh Benefits. It was written by Sara Benwel, Graham Brown and Maggie Williams. The report was edited by Rima Evans and designed by Sally Ann Smith.