Report: Why addressing ethical questions in AI will benefit organisations
With a remit to look at how people view ethics, the transparency of their AI-enabled interactions, and what organisations are doing to allay their concerns, the report finds a significant 62% said they would place higher trust in a company whose AI interactions they perceived as ethical.
It finds the elements that most worry executives include collection of personal patient data without consent in healthcare, and over-reliance on machine-led decisions.
As a result, it reveals 51% of executives consider it ‘important’ to ensure AI systems are both ethical and transparent.
It also finds:
- 41% of executives abandoned AI systems altogether when ethical questions were raised
- 55% of executives have implemented a ‘watered-down’ version of an AI system in response to ethical issues needing attention
