Reward & Employee Benefits Association

Welcome! Please scroll down to find out about our aimsand to meet the team behind our organisation

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What is REBA?

The Reward & Employee Benefits Association (REBA) is the professional association for employers offering rewards and benefits to their staff as part of a wider HR strategy to engage talent and drive success. 

We are supported by leading and forward-thinking Associate Members, who are suppliers within this sector.

We offer networking events, industry commentary and collated content, government lobbying on topics such as salary sacrifice and in-depth research reports.

Our Professional Members receive a daily email newsletter, which is also available to non-members who would like to keep up-to-date with the reward sector. 

Our Professional Members also benefit from rebaLINK - our new and exclusive networking and due diligence platform where Professional Members can tap into the knowledge of over 1500 peers.

REBA's member services are detailed in full here.

Why was REBA founded?

Employee Reward and Benefits is a discipline that often gets overlooked and yet it is key to engagement and responsible for a huge amount of spending.

Specialist compensation and benefit professionals often work in isolation, in a team of one or just a few people with limited access to industry peers.

So the aim of REBA is to bring people together at events, make introductions, distribute information and provide insight through research. We also offer helpful Professional Member services around procurement and recruitment.

Meet the REBA team:

Debi O'Donovan

Debi is a director of REBA. She is an expert speaker and commentator on employee benefits and related business disciplines, having researched and spoken on the subject since 1998.

Debi has a strong network among the leading employee benefits, pensions and group insurance consultants, product suppliers and reward experts in the UK as well as with benefits and reward directors from leading employers.

LinkedIn: Debi O'Donovan

Phil Hayne

Phil is a director of REBA. He is responsible for the development and marketing of REBA's products and services, expansion of its membership base, along with effective commercial propositions for service providers.

He has extensive media and marketing experience in sectors including HR, benefits, global mobility, recruitment, financial services, pensions, investments and marketing.

LinkedIn: Phil Hayne

Jess Tester

Jess is Head of Associate Member Services & Operations. Her main focus is to Head up our Associate Member Services and help run REBA's Business Operations. She is the main point of contact for all Associate Member queries.

LinkedIn: Jess Tester

Suzanne Saunders

Suzanne is a commercial associate of REBA. She works with key players supplying benefits to this market and assists them with commercial opportunities such as membership, the directory and events.

She has 15 years of media and commercial experience within HR, legal and healthcare sectors.

LinkedIn: Suzanne Saunders

Jessica Feeney

Jessica is our Member Services & Proposition Development Director at REBA and started with us in early June 2019. She works with our associate and professional members across the market and assists them with new opportunities and relationships.

She has 11 years of experience within events that focus on HR, Pensions, Financial, Talent and Recruitment sectors.

LinkedIn: Jessica Feeney

Caroline Baldwin

Caroline is head of marketing for REBA with a particular focus on delivering great events for our Members - both Professional and Associates. She has specialised in events marketing since 2002 and gained many years of experience at Centaur Media plc across several B2B markets including HR and benefits. 

LinkedIn: Caroline Baldwin

Tina Halmai

Tina Halmai is the Associate Member Services Co-ordinator. Her main areas are around digital fulfilment, data reporting and events. Tina has 10 years business administration experience with particular expertise in data analysis. 

LinkedIn: Tina Halmai

Anna Martin

Anna is Head of data and professional membership development. She is constantly looking for ways to reach out to more reward and benefit practitioners to encourage them to join REBA and be part of the community. Anna also manages our data to ensure we are GDPR compliant. She has worked in marketing, subscriptions and events for many years across a variety of different sectors. 

LinkedIn: Anna Martin

Maggie Williams

Maggie Williams is REBA’s Content Director. She is a freelance business writer and editor with more than 10 years’ experience in employee benefits. Her specialisms include pensions, reward and employee engagement.  Before working freelance, Maggie was founding Editor and Publisher of Reward magazine, as well as Editor and Publisher of Pensions Insight and Engaged Investor.

LinkedIn: Maggie Williams

Dawn Lewis

Dawn Lewis is the Content Editor for the REBA website. Dawn is a freelance journalist who has been working in the HR space for more than eight years. Her areas of specialism include employee benefits, reward and payroll. Previously she worked on the editorial team at Pay & Benefits magazine, culminating in her appointment as acting editor.

LinkedIn: Dawn Lewis

Graham Brown

Graham is a specialist researcher within HR, pay and employee benefits.

He headed up employee benefits research at Incomes Data Services (IDS) producing surveys, insight reports, in-depth research and case studies on all aspects of total reward – including pensions, share schemes, company cars, bonus schemes and flexible benefits.

After 12 years at Thomson Reuters (IDS), Graham is now a freelance writer, researcher and editor specialising in all areas of HR, including: pay and reward, employee benefits, training and development, recruitment and employee relations.

LinkedIn: Graham Brown