Reward & Employee Benefits Association

Welcome! Please scroll down to find out about our aimsand to meet the team behind our organisation

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What is REBA?

The Reward & Employee Benefits Association (REBA) is the professional association for employers offering rewards and benefits to their staff as part of a wider HR strategy to engage talent and drive success.

We are supported by leading and forward-thinking Associate Members, who are suppliers within this sector.

We offer networking events, industry commentary and collated content, government lobbying on topics such as salary sacrifice and in-depth research reports.

Our Professional Members receive a regular email alert, which is also available to non-members who would like to keep up-to-date with the reward sector. 

Our Professional Members also benefit from rebaLINK - our new and exclusive networking and due diligence platform where Professional Members can tap into the knowledge of over 1500 peers.

Why was REBA founded?

Employee Reward and Benefits is a discipline that often gets overlooked and yet it is key to engagement and responsible for a huge amount of spending.

Specialist compensation and benefit professionals often work in isolation, in a team of one or just a few people with limited access to industry peers.

So the aim of REBA is to bring people together at events, make introductions, distribute information and provide insight through research. We also offer helpful Professional Member services around procurement and recruitment.

Meet the REBA team:

Debi O'Donovan

Debi is a director of REBA. She is an expert speaker and commentator on employee benefits and related business disciplines, having researched and spoken on the subject since 1998.

Debi has a strong network among the leading employee benefits, pensions and group insurance consultants, product suppliers and reward experts in the UK as well as with benefits and reward directors from leading employers.

LinkedIn: Debi O'Donovan

Phil Hayne

Phil is a director of REBA. He is responsible for the development and marketing of REBA's products and services, expansion of its membership base, along with effective commercial propositions for service providers.

He has extensive media and marketing experience in sectors including HR, benefits, global mobility, recruitment, financial services, pensions, investments and marketing.

Jess Tester

Jess is Head of Associate Member Services & Operations. Her main focus is to Head up our Associate Member Services and help run REBA's Business Operations. She is the main point of contact for all Associate Member queries.

Suzanne Saunders

Suzanne is a commercial associate of REBA. She works with key players supplying benefits to this market and assists them with commercial opportunities such as membership, the directory and events.

She has 15 years of media and commercial experience within HR, legal and healthcare sectors.

Caroline Baldwin

Caroline manages member and event communications for REBA. She has been working in marketing and communications for more than 15 years, with most of those years based at Centaur Media plc working across many markets including HR and benefits. For the past few years Caroline has worked as a freelance communications manager for various organisations and is delighted to now work with REBA.

    Tina Halmai

    Tina Halmai is the Associate Member Services Co-ordinator. Her main areas are around digital fulfilment, data reporting and events. Tina has 10 years business administration experience with particular expertise in data analysis. 

    Anna Martin

    Anna is Head of data and professional membership development. She is constantly looking for ways to reach out to more reward and benefit practitioners to encourage them to join REBA and be part of the community. Anna also manages our data to ensure we are GDPR compliant. She has worked in marketing, subscriptions and events for many years across a variety of different sectors. 

    Graham Brown

    Graham is a specialist researcher within HR, pay and employee benefits.

    He headed up employee benefits research at Incomes Data Services (IDS) producing surveys, insight reports, in-depth research and case studies on all aspects of total reward – including pensions, share schemes, company cars, bonus schemes and flexible benefits.

    After 12 years at Thomson Reuters (IDS), Graham is now a freelance writer, researcher and editor specialising in all areas of HR, including: pay and reward, employee benefits, training and development, recruitment and employee relations.

    Maggie Williams

    Maggie Williams is REBA’s Content Director. She is a freelance business writer and editor with more than 10 years’ experience in employee benefits. Her specialisms include pensions, reward and employee engagement.  Before working freelance, Maggie was founding Editor and Publisher of Reward magazine, as well as Editor and Publisher of Pensions Insight and Engaged Investor.

    Dawn Lewis

    Dawn Lewis is the Content Editor for the REBA website. Dawn is a freelance journalist who has been working in the HR space for more than eight years. Her areas of specialism include employee benefits, reward and payroll. Previously she worked on the editorial team at Pay & Benefits magazine, culminating in her appointment as acting editor.

    Amanda Halliwell

    Amanda is our rebaLINK Manager. She has joined the team to work on the launch of our networking platform rebaLINK. Amanda began her career as a journalist and associate producer at the BBC before making the move to specialist equity sales in investment banks Panmure Gordon and Commerzbank.  She then worked as a senior consultant in private equity communications at Equus Group with an emphasis on client liaison and content management.

      Clare Dewhirst

      Clare is a founding Director of No-4 Media & Events, REBA’s Event Management partner. She has been working with the REBA team from the outset and helps the smooth delivery of REBA’s high-level networking events.

      Clare began her career with Centaur Publishing, heading up the conferences and awards team and joining the board in her 20s.  She freelanced for over 10 years, where roles included managing the global management conferences for a leading UK corporate and launching the IAB Engage conference.

        Claire Knott

        Claire is an accomplished events professional with a strong background in topic generation and research, planning, budgeting, speaker recruitment, conference production, copy writing and focused marketing briefs, across a number of industry sectors including pensions, human resources and employee benefits. Claire works for REBA on several of our events including Innovation Day.

          Martin Dewhirst

          Martin is also a founding Director of No-4 Media & Events - REBA’s Event Management partner. He works closely with REBA personnel in terms of venue sourcing/management and operates as Delegate Manager for REBA events. He also manages the logistical requirements of REBA event partners and sponsors.

          Prior to setting up No-4 Media & Events, Martin spent over 25 years within the TV advertising sector, gaining experience in client servicing roles across all disciplines within the industry.