22 Jan 2024

4 technology-driven strategies for global benefits alignment

Digitalised global mobility programmes offer a seamless and personalised experience for international employees

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In an era marked by global challenges, multinational organisations are looking for new ways to align their reward and benefits strategies worldwide.

As employee benefits expectations undergo rapid, widespread transformations, technology and data have become vital in creating cross-border alignment. A recent study found that 79% of CFOs plan to adopt more automated, digital operations to manage increased costs and global economic concerns.

Companies need specific technology-driven solutions they can use to harness to align their benefits and rewards systems across the globe.

1. Digitalising global mobility programmes

Through digitalised global mobility programmes, companies can ensure a seamless and personalised experience for international employees. Managing employee benefits worldwide presents a unique challenge, and while only 35% of organisations currently have digitalised key mobility processes, 76% plan on investing in it within the next five years.

According to Tom Saunders, Benify’s International Business Development Manager: “International mobility programmes can create considerable complexity regarding benefits. It can be a compliance minefield, and the potential for things to go wrong or get missed is significant.”

These issues can be solved by digitalising key mobility processes — helping organisations navigate the complexity of these workflows by streamlining their administration through a globally accessible digital system.

2. Individualisation through benefits technology

In a rapidly changing workplace, the need for individualised benefits is clearer than ever. A report by Deloitte found that 23% of organisations saw their biggest challenge as not understanding what’s important to employees. Benefits technology can promote individualisation in three key ways:   

  • Offering greater flexibility to employees over which benefits they can use, based on their unique preferences and situations.
  • Allowing organisations to communicate personalised reward offerings that are relevant and of interest to each employee.
  • Exploiting data to evaluate which benefits are used most or least by employees and tailoring offerings to fit employees’ unique preferences.

A benefits platform allows you to provide employees with the benefits that are relevant to them wherever they are. Go beyond a one-size-fits-all approach: align with employees’ changing needs to foster a sense of inclusivity and engagement throughout your organisation.

3. Total rewards statements as compensation enablers

Setting compensation expectations for globally mobile employees can be difficult. However, through total rewards statements, organisations can address the different approaches to compensation in various countries.

Tom Saunders says a digital rewards statement for international employees is important: “In some markets around the world, salary can make up less than half of a total reward package. We see a real advantage in using total reward statements as part of the offer letter to visualise the total compensation the employee will receive.

“Companies can also focus more on cost-to-company statements instead of total rewards in areas such as salary review processes to enable an honest and open discussion regarding a compensation package.”

By integrating total rewards statements, companies can ensure employees have a clear understanding of their compensation package.

4. Implementing a unified benefits platform

With issues like fairness, pay equity, environmental, social and governance goals, and digitalisation becoming more important than ever for employers worldwide, a platform that allows you to manage these processes is vital. This can be accomplished through a unified benefits platform, which gives workers access to benefits information globally.

It’s essential to provide all employees with a range of benefits and rewards that are accessible no matter where they are. But aside from offering employees control and knowledge regarding their benefits, a benefits platform also supports leadership: enabling more confident decision-making by providing data-driven insights from every market and facilitating a deeper understanding of benefit effectiveness in each region.

This kind of platform can harness data to understand how benefits are performing — which is key in tracking ROI and optimising offerings. By integrating data, organisations can craft a cohesive global strategy while managing diverse benefits across different markets.

How you can apply these strategies

By initiating these processes, your organisation can navigate the complexities of global benefits management, creating a more satisfied, engaged and productive team.

Begin by identifying which aspects of your administrative process should be digitalised to streamline operations. Remember to prioritise individualisation throughout the process, listening to employee needs and tailoring benefits accordingly.

Consider integrating digital total rewards statements to cater to the diverse financial situations of your international workforce. And nothing can improve your operations more than implementing a benefits platform that will unify teams worldwide while providing data-driven insights.

To learn more about how technology can improve international HR administration, we’ve put together an outline of the global mobility opportunities  of digitalising benefits and rewards offerings.

In partnership with Benify

Benify offers the market's leading global benefits and total reward platform.

Contact us today