Ways to leverage in-country expertise to deliver impactful financial education
While organisations continue to offer competitive pay and benefits, employees around the world still struggle with financial literacy and security.
In fact, 94% of employees say their top goal is financial security.
That’s why organisations pioneering in financial wellbeing highlight the importance of leveraging in-country expertise, to enhance financial education campaigns, making them more personalised and relevant, motivating employees to build strong financial resilience for better financial security.
Understanding local financial wellbeing needs
Gathering data and insights on your people’s health and interests underscores the importance of taking a localised approach.
One of the biggest challenges many organisations face is that employees don’t fully utilise the benefits available to them.
This gap presents an opportunity for employers to enhance and personalise financial education experience through local insights to improve employee engagement.
Data collected through the nudge platform can reveal significant variations in employees' perceptions of their financial health.
While employees in some countries may report relatively higher financial confidence and interests, those in other regions are likely to express significantly lower variations of financial health.
Find out more in our most recent global financial health pulse.
Creating personalised financial education campaigns
To address these concerns, leading organisations have launched global financial wellbeing initiatives that:
- Leverage local insights to tailor financial education
- Encourage senior leadership endorsement
- Equip local reward teams with financial education knowledge
- Create continuous engagement beyond a single touchpoint
A key strategy is securing the participation of senior executives.
An example could be, executive sponsors record endorsements and soundbites discussing financial wellbeing, which can become content for internal communication channels.
The power of leadership, in support of the program, is a game-changer.
Building a network of financial wellbeing champions
Recognising that financial issues are perceived differently across cultures and countries, organisations can build local financial wellbeing champion networks.
These champions, selected from various teams worldwide, play a crucial role in:
- Understanding country-specific financial concerns
- Delivering localised education and support
- Acting as advocates for financial wellbeing within their regions
“At AXA XL, we have created a global team of champions so people would really understand what financial wellbeing means,” said Matthew Hunt, head of global benefits, AXA XL.
“The champions own the conversation locally with colleagues in each country and help to tailor what we do around the topics that are most relevant to them.”
This localised approach ensures that financial education is not seen as a top-down initiative but rather as a relevant and culturally sensitive resource for employees.
Multifaceted approach to education
Effective financial wellbeing programs should consider different educational formats that include written resources, podcasts, webinars, and on-demand sessions.
Topics should cover a wide range of interests, everything from budgeting and investing to understanding the psychology of money.
By offering country-specific insights, such as financial scam awareness in regions like China, Nigeria and the US where levels of fraud are at alarming levels, organisations need to ensure that the education resonates with employees’ unique financial concerns.
Companies who partner with nudge, can provide employees with personalised financial health checkups to highlight where people are thriving, and where they are simply surviving.
Key takeaways for future plans
The success of localised financial education initiatives is evident in the results from our clients, both in terms of participation rates, and employee feedback, it highlights:
- A strong demand for continued financial education
- The effectiveness of leadership involvement in driving engagement
- The need for country-specific financial education
Going forward, organisations can build on these learnings by refining their approach for future campaigns and initiatives.
Now is the time to support employees in every region so they receive relevant and actionable financial education just for them and their needs.
Conclusion
For organisations looking to improve financial wellbeing, leveraging in-country expertise, engaging leadership, and tailoring communications and education to local needs, companies can create impactful financial education programs.
Investing in employees’ financial literacy not only benefits individuals but also strengthens overall business performance by creating a more engaged and financially secure workforce.
More insights are available in Nudge’s on-demand webinar Inspiring Local Teams for Global Financial Wellbeing Success in 2025 and Beyond.
Supplied by REBA Associate Member, Nudge
A leading financial wellbeing benefit using behavioural science & technology to help employees.
