GEBS 2025: A UK Snapshot

The Great Employee Benefits Study (GEBS) is an annual survey offering a comprehensive, data-driven snapshot of employee benefits across key European markets. 

GEBS2025 is crafted by professors and researchers from Aalto University, conducted by the Pole Star Advisory think tank in collaboration with Epassi. 

By capturing insights from both employees and employers, this dual-perspective research uncovers the often-overlooked gap between what workers want and what businesses currently provide. 

It’s essential reading for HR leaders and decision-makers dedicated to building workplaces that inspire loyalty, boost productivity, and support employee wellbeing on every level. 

In a time when employee needs are evolving faster than ever, and workplace wellbeing is paramount, this study provides a fresh lens on what truly matters.

This exclusive UK snapshot compares this year’s findings with last year’s. It also provides new insights, diving deep into the themes that resonate most with British businesses.

Why benefits matter: Bridging the gap between employee and employer perspectives: Discover how UK employees’ needs are shifting, and how organisations can adapt to meet them. With fresh data on what workers truly value, this section explores the conversations that every leader should be having right now.

Investment realities vs employee interests: Budgeting for the future: See how UK employers are prioritising, or rethinking their benefits spend in a tight labour market. Are budgets aligning with what employees actually care about? Find out where smart investments can really make a difference.

Personal wellbeing in the workplace: Explore the human side of benefits: the delicate balance between employer commitment to wellbeing and the employee loyalty and engagement it inspires. 

  • Spotlight on the UK: The role of fitness benefits: How UK employees and employers see fitness benefits boosting health, focus, and morale.
  • Why digital fitness tools are growing in popularity and how they’re reshaping workplace culture.
  • The growing demand for tailored, personalised fitness support in a diverse workforce – and why a one-size-fits-all approach won’t cut it.

This exclusive, data-rich look into the UK employee wellbeing landscape offers actionable insights that go beyond the numbers.

It’s about understanding the real lives of people at work and how thoughtful benefits can build a fitter, happier, more productive workforces.

Download your copy to see where your organisation stands, and how to lead the way in the UK.

Supplied by REBA Associate Member, Epassi UK

Creating a fitter, happier and more productive workforce now, and for future generations.

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