Is payroll giving the most underrated employee benefit ever?
Payroll giving can boost employee satisfaction, support mental wellbeing, align benefits with company values and contributes to a positive workplace culture.
Yet, despite being free and easier than ever to implement, it can be overlooked.
A financial wellbeing benefit that gives back
Payroll giving allows employees to donate to charities directly from their salary, before tax. So, it makes giving to charity affordable and accessible for employees.
When financial anxiety and burnout are rising, payroll giving offers a unique blend of financial and emotional support. But it offers so much more than just financial efficiency.
Giving back has been shown to improve mental wellbeing, reduce stress and foster a sense of purpose.
Culture-driven companies attract and retain talent
Employees want to work for companies that reflect their values. They’re asking: Does my employer care about the world? Do they support me in making a difference?
This is especially key to Gen Z and Millennials, who want their work to have meaning beyond a payslip.
By offering payroll giving, HR teams can create a culture of purpose and generosity overnight. It’s a simple way to show employees that your organisation cares about what employees care about.
A strategic ESG win
Payroll giving is a powerful tool for advancing your company’s social impact goals.
It can take your ESG strategy to another level, by providing measurable, transparent data on employee engagement with charitable causes. Which in turn, helps HR teams demonstrate real impact to stakeholders.
Payroll giving providers enable employers to track participation, celebrate milestones and align employee charitable giving with broader ESG commitments. They can also:
- Match employee donations to make an even bigger difference and boost engagement further among employees
- Highlight corporate charity partners, to reinforce your organisation’s social mission
- Run targeted campaigns around key dates or causes, creating moments of shared purpose across the business.
This level of control allows you to shape a giving culture that reflects your brand values, supports your ESG goals and deepens your relationships with employees and charity partners.
Make payroll giving part of your people strategy
Are you missing a trick with payroll giving?
Well, the good news is it’s effortless to set up your own scheme.
So do something wonderful at work and join leading employers already using GoodPAYE to boost wellbeing, strengthen culture and deliver on ESG.
Supplied by REBA Associate Member, Zest
Zest is the next generation platform that’s reinventing the world of employee benefits.
