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05 Nov 2021

The top employee communication tools companies should use

Put simply, effective employee communication increases productivity and engagement. In 2021, effective communication has become ever more critical, where remote working and greater work flexibility has become the new normal.

 

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But how do you reach and communicate important information to your entire workforce, especially considering the information overload we all experience every day? Relevance and personalisation are both essential, so too is the ability to receive information quickly and easily.

Communication has advanced and developed at an incredible speed in recent years, which is worth taking into account when communicating with different generations in the workplace.

Three things to consider when choosing workplace communication tools

To make sure your communication reaches and engages every one of your employees, it’s important to choose communication tools that:

1. Enable targeted communication

Information needs to be relevant and personalised to stand out and capture the attention of the recipient. One way to do this is through targeted communication. Filtered at the group or individual level, targeted communication ensures that the recipient only receives information that is actually relevant to him or her.

For example, with targeted communication, you can inform a specific age group about a new pension benefit, advise everyone in a particular region about a local offer, or welcome all new employees with a personal greeting.

2. Are available as a mobile app

While not every person is working in front of a computer every day, almost every person has access to a smartphone. With an employee app, employers can send push notifications with time-sensitive information directly to their employees’ smartphones. Since an app is available anywhere, anytime, employees can access information about their employment information whenever and wherever it suits them.

Take, for example, market-leading building materials and wood supplier, Bauking which employs almost 4,000 employees spread throughout approximately 130 locations. The company uses an employee app connected to its employee benefits platform called BAUKING4you, which enables them to communicate with their entire workforce. As Marc-Oliver Windbacher, divisional manager of HRM shares, “BAUKING4you allows us to reach all employees, even those who do not have a PC workstation, like those working in the warehouse or logistics”.

3. Something employees are familiar with

By using existing tools and platforms that employees are already familiar with, employers can begin streamlining their internal communication faster.

Benify's global benefits and total rewards platform is used by more than 1,500 companies and two million users around the world. Since the platform is already known to employees, employers can use the platform’s integrated communication engine to send messages on the welcome page of the platform. Additionally, employers can send messages via e-mail or push notifications using the app. Using a platform that employees are already familiar with is a smart way to ensure messages get read.

Download our new whitepaper, An Employer’s Guide to Effective Communication and discover the best ways to communicate with your employees.

This article is provided by Benfiy.

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