Want to hold on to your best people? The irresistible pulling power of EVs
Offering electric vehicles (EVs) through salary sacrifice is proving to be a powerful way for organisations to retain staff and attract new talent, according to Tusker’s latest EV Driver Survey 2025.
The research of over 6,500 employees found that more than a quarter (27%) of employees with an EV say having access to a salary sacrifice scheme makes them more likely to stay with their current employer, with a further 21% unsure.
This finding suggests the benefit could positively influence retention for almost half the workforce.
The appeal is also applicable to jobseekers. Six in ten (60%) jobseekers say the availability of a salary sacrifice car scheme would influence their decision to join a company, highlighting its growing role as a recruitment differentiator.
No going back
Tusker’s research also found that drivers who have made the switch are overwhelmingly happy with the decision.
Ninety-six percent of EV drivers say they are satisfied or very satisfied with their vehicle, up from 93% last year, and 73% plan to stay electric for their next car. Only 3% say they would return to a petrol or diesel vehicle.
The sense of commitment is mirrored in how drivers view the scheme itself. Nine out of ten (91%) say they are likely to order their next car through Tusker, and 96% would recommend the scheme to a colleague, demonstrating how a well-designed benefit can build long-term employee loyalty.
Stronger bonds
“EV salary sacrifice schemes are becoming one of the most valuable benefits in the organisational toolkit,” said Kit Wisdom, managing director at Tusker.
“Our data shows that when people get access to a new EV through salary sacrifice, it not only gives them access to new cars they might not otherwise be able to afford, but also strengthens their connection with their employer.
“They stay longer, feel more supported and are more likely to recommend the company to others. In a market where skills are in short supply, that is a competitive advantage.”
Tusker, part of Lloyds Banking Group, has more than 75,000 salary sacrifice cars on the UK’s roads and offers schemes to more than two million eligible employees across the UK.
Supplied by REBA Associate Member, Tusker
Tusker is the UK’s leader in salary sacrifice cars. Part of Lloyds Banking Group, it has more than 15 years’ experience in offering an affordable way for employees to drive a new, fully insured, and maintained car. Its scheme, which is available to over 1.8 million UK employees, offers a range of options, from pure electric cars to hybrids and even traditional petrol and diesel vehicles. It provides a tailored scheme for organisations’ individual needs.
