Emily Morgan of William Hill on how digitalisation is changing organisations
Morgan outlines how William Hill has both a large retail population of employees as well as office-based workers for the digital side of their business, and the differences between how each group engages with digital communications and benefits.
“The rise of virtual working and Covid has acted as a catalyst to digitalisation, and certainly the way that we have looked to support our colleagues has been in a digital way,” she says.
She highlights how they have been using technology to assist the return to work, such as introducing a desk booking system, and have moved support tools online so they are now accessible via an app.
She adds: “What we’ve really learnt from the way that we talk to our customers, is that we should be treating our colleagues like our customers. We should be creating instantaneous connections for them. And that’s what really works from a digital front.”
Morgan attended REBA’s exclusive Transform workplace engagement for competitive advantage – why the need to change is urgent breakfast in association with Mercer Marsh Benefits. It brought together senior reward professionals from an array of sectors to discuss the huge workforce changes which are necessitating transformational thinking on employee engagement.
Read a full round-up from the breakfast event on Transforming engagement: why the need for change is urgent.
Accompanying the Transforming Engagement Series is the first of three reports that will provide the context and practical steps needed to meet the challenge of transforming organisational culture into one that engages employees and reduces people risks. Download the People risk: why the need for change is urgent report.
