03 Oct 2018
by Maggie Williams

REBA Thought Leaders: Jeff Bakes, reward director at Channel 4 on why data matters for wellbeing

Jeff Bakes, reward director at Channel 4, explains why gathering data is an essential part of planning his future wellbeing strategy.

Jeff Bakes spoke to Maggie Williams at REBA's 2018 Employee Wellbeing Congress about the challenges he faces in ensuring that his organisation's wellbeing practices are fit for purpose for the next two to three years.