Video tutorial: Tailoring your communications for a multi-generational workforce


Tailoring your communications for a multi-generational workforce is vital, according to Pam Whelan, director of corporate at Simplyhealth. She said that organisations had to take into account the preferred methods of communication - from technology for younger employees to face to face for older workers. "As age diversity increases so will your challenge in terms of how you provide benefits and how you communicate with your employees," she said.

Watch the Simplyhealth session in full

Speaking at the REBA Employee Wellbeing Congress 2017 she said a one-dimensional approach to communication doesn't work for a multi-generational workforce. "Communication preferences are vastly different between age groups but the age gap may only be 5 to 10 years," she said.

She introduced Clive Cripps, interim benefits manager for LV, who talked about the challenges he'd seen when it came to engaging a multi-generational workforce in a new scheme. "We had a wide range of staff and generations," he said.

The company used supporting media to pull people to the benefits system -  with a huge effort into designing the way the web text was structured to make sure it met the needs of all the generations and psychologies of all involved. "It had to be able to deal with the butterfly who wanted to flit in and the anorak who wanted to drill down to very detailed information," he said.  

This video tutorial was recorded at the REBA Employee Wellbeing Congress 2017 which took place on 22 June.


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