5 tips for using data to guide wellbeing strategy and culture
Collecting and analysing the data from your health and wellbeing benefits is crucial to understanding not only the health of a workforce but also the effectiveness of interventions.
To capture useful data and make the most of this, a strategic approach to data insight and management is needed to develop a wellbeing strategy. Here are some of the ways you can use data to guide your health and wellbeing strategy to influence employee culture and attitudes towards health in your business.
1. Combine insights
Organisations rely on their health and wellbeing providers to share data insights, which sometimes may not provide the full picture. When analysing data, ask your providers to share all the data they have captured on the health and wellbeing of your employees – not just the data they think is relevant.
Pulling data from across all your providers and analysing insights in conjunction is the best way to identify patterns and trends in employee health that may otherwise not seem associated. For example, we often see musculoskeletal conditions linked to a variety of underlying causes such as weight and inactivity. With this wider insight you can address the root cause and prevent ill health conditions from reoccurring.
2. Be proactive
At HCML, much of what we see in the data we collect relates to the correlation of causal and underlying risk factors such as nutrition, sleep and activity with ill health conditions.
Using the data and understanding these risks helps you to develop evidence-based interventions. What works for one business may not work for another – put in place programmes, policies and guidance that directly target the wellbeing needs or cultural challenges of your business.
Giving your employees the means to help improve their health will drive engagement, instil a culture of taking responsibility for their health and take you from a reactive to a proactive approach when it comes to your health and wellbeing strategy.
3. Align strategy with values and culture
Leveraging data to design a health and wellbeing programme that addresses all the challenges identified is a priority, but must take your organisational values and culture into consideration or you will find a distinct lack of employee engagement.
The solutions you put in place must resonate with employees. If you don’t instil a culture that lends itself to health and wellbeing in the first place, it’s unlikely your workforce will be receptive to seemingly contrasting changes in the benefits offered, however well-intentioned they may be.
Setting the tone, communicating frequently and focusing on developing a culture and values that reflect a real interest in your employee’s wellbeing are key to influencing attitudes and take-up.
4. Be transparent and engage stakeholders
Share data insights with the key stakeholders within your organisation to build a case for developing a bespoke wellbeing programme or enhancing your present one to influence culture change and employee attitudes and engagement. Armed with key facts and insights, you can be confident about bringing others with you and getting buy-in.
Transparency with data among your workforce is also important, not only to build awareness but to demonstrate the benefits to employees and drive their engagement. Equally, this can help you build a team of advocates who can help gather direct feedback from employees.
5. Adapt and evolve
By capturing the right data regularly, you can continuously monitor your health and wellbeing programme’s effectiveness and how your employees are responding to initiatives. This includes data from the services you provide as well as employee feedback. Consider regular employee surveys instead of once-a-year engagement/health and wellbeing surveys, which can be time-consuming and lack employee engagement.
Pulse surveys are quick for employees to respond to and allow you to be more proactive. Combining service data and employee feedback will help you refine your strategy and cultural initiatives over time.
Data is critical when it comes to understanding what your workforce needs and implementing a health and wellbeing strategy that sets a precedent for a healthy and engaged workforce.
In partnership with HCML
HCML is a health and wellbeing provider, offering integrated and personalised healthcare solutions.
