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23 Nov 2023

From benefits to personalisation: how AI is driving change, with Zest’s Graham Meinke

Graham Meinke, Chief Product & Innovation Officer at Zest, speaks at the REBA Future Forum 2023.

This 20-minute video from REBA’s Future Forum considers how how AI is driving change, from benefits to personalisation.

Drawing on its latest research, Zest explores how tech and data analytics will enable true personalisation and elevate the employee experience. This session covers:

  • What the data’s telling us and what new and emerging trends are coming in benefits design
  • The importance of good data as a foundation to unlock AI
  • The democratisation of data in an AI driven world
  • The impact of generative AI to shape the future of benefits and drive employee engagement
  • Understanding your people better
  • What is personalisation 2.0?
  • The dangers of AI

In partnership with Zest

Zest is the next generation platform that’s reinventing the world of employee benefits.

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