Free webinar on new eBook: The Rise of HR


Today, millions of dollars are pouring into engagement technologies – and HR may have the biggest impact on how we’ll work tomorrow. How has the HR department evolved and what does the future hold for HR? Benify’s new eBook “The Backroom to the Board: The Rise of HR” reveals the challenges and future of HR.

Free webinar on new eBook: The Rise of HR

HR as an industry is still in its infancy, having only really become of strategic importance for business growth in the last few decades. In the early days, HR professionals did administrative tasks, helped employees with paperwork, and kept track of vacation days and other benefits. But as the evolution continues, HR functions are set to have perhaps the biggest impact on how we’ll work tomorrow.

We are moving into a new era for HR – from employee attendance to employee engagement. What can all the new HR technology do for you and your workplace? In a world where we become more and more connected and tech savvy, it’s important to stay ahead of the game when adapting to new technologies that can help you to create a whole new employee experience.

In Benify’s new eBook, The Rise of HR, we reveal the timeline of HR and what HR professionals think about the future of work.

New technologies can track your employees’ behaviors and flag if there, for example, is lack of engagement. Talent analytics can also identify skills gaps which can help you to offer the right training programmes for each employee. Smart, right? But does this all mean that the HR function is changing?

New innovations – greater possibilities

It’s more important than ever for employers to be human and authentic in the way they communicate with their workforce. HR technology can actually help as it allows you to send more personalised content than before. Today’s employees demand communication which is instant, relevant and actionable – all in a swipe.

To survive and thrive in this new digital era, it’s a no-brainer that employers must provide a consumer-grade digital experience. Indeed, data from Benify’s employee mobile app is proof of this. We see that more than 85 per cent of today’s young employees regularly log in to employee engagement-based apps on their smartphone as a way to access information from their employer using their smartphone compared to just 47 per cent of older employees.

When talking to HR professionals around the globe, Benify learns that there seems to be a mutual understanding that all new solutions need to be user-friendly and easy to adapt. It’s clear that the new innovations mean greater possibilities for HR professionals to develop their function and how they work, but it’s important to not let “technologies take over”.

Ulf Holmström, regional benefits lead at AstraZeneca is one of Benify’s clients and he describes this very well: “We have to remember that we work with people. I welcome digitalisation but machines can’t solve everything. We can’t remove the human side of communication since we have to tailor our messages to the people we talk to. Computers can’t do this for us. Human contact is necessary when developing people. Feedback and difficult conversations are tasks for a person, not a machine.”

Download The Backroom to the Board: The Rise of HR today to learn everything you need to know about the future of HR.

Want to listen in to our free webinar on this topic? Sign up for the Benify webinar that takes places on 15th January.

This is a sponsored article from Benify.


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