Trends update: Mobile Consumer 2014: The UK cut revolution and evolution

This annual consumer survey focuses on the key trends taking place in the mobile industry.

Download the free Mobile Consumer 2014: The UK cut revolution and evolution

The Mobile Consumer 2014: UK cut analyses five of the key sub-trends that we see happening in the mobile industry:

• Tens of millions of us reach for our phones as soon as we wake.

• Messaging has been one of the most talked about services this year, with a common assumption being that text messaging via SMS has declined markedly due to the rise of mobile instant messaging (MIM). In the UK, SMS remains in common use and MIM services are still only used frequently by a minority of phone owners.

• As the data functionality of smartphones becomes more powerful, network operators’ differentiation is likely to shift.

• The nature of the apps market is also evolving. Smartphones users use apps with enthusiasm, but the number of apps we download continues to fall.

• One of the most talked about apps categories is financial services.