Pensions communications for digital natives: how to really engage Gen Z
Be prepared. Gen Z – those born in between 1997 and 2012 - is entering the workforce with distinct characteristics, particular communication preferences and defined workplace requirements.
For HR professionals, understanding these preferences is crucial when discussing topics like pensions, which may seem complex and distant to younger employees.
As digital natives, Gen Z have grown up with technology, such as the internet, social platforms and mobile systems, which makes them highly adaptive in using digital platforms.
They value transparency, sustainability, and are accustomed to the availability and immediacy of information.
So how should you communicate with Gen Z?
In the workplace, they prefer one-on-one communication. However, to reach out to them quickly, it’s best to send them a quick and concise message.
Effective communication with Gen Z about their pensions requires leveraging technology to meet their expectations.
This involves using digital tools, like FlexGenius, that provide clear, straightforward information.
In doing this, HR professionals can ensure that Gen Z employees feel informed and valued, which will impact their engagement and satisfaction with their benefits, especially their pensions.
The role of technology
Technology plays a pivotal role in communicating pension information to Gen Z. Always-on portals offer a centralized platform for pension management, allowing employees to access their pension details anytime, anywhere.
Platforms such as FlexGenius, provide several key features that align with Gen Z's communication preferences:
- Easy access to pension details: Always-on portals enable employees to view their pension contributions with just a few clicks. This transparency helps demystify pensions and makes the information more relatable and understandable.
- User-friendly interface: Clear navigation and mobile compatibility are critical components.
- Benefits statements: Personalized benefits statements that provide a snapshot of an employee's pension status help in understanding progress and the value of pension plans.
FlexGenius, an employee benefits platform provider, demonstrates the integration of these technological features. By offering a flexible, customizable, and user-friendly solution, FlexGenius can enhance the pension communication experience for Gen Z employees.
Case studies
To get the attention of Gen Z, you need to get your message across quickly and through the form of a digital platform, according to communications consultancy Quietroom.
Its showed that Gen Z needs to trust the platform and are always willing to fact check it. Gen Z, it found, were not opposed to giving up a portion of their money towards their pension, they just needed a simple justification.
In another study done by HR Magazine, it found that Gen Z expected pensions to be included as a standard in their first jobs. They are also more appealing than other short-term perks on offer.
It also found that the correct way to communicate with this generation is through different digital platforms such as social media. The research shows that many other companies that have implemented a benefits platform have benefited as it provides their workforce with personalized financial data, including pensions, and is also accessible at any time through mobile devices.
Integrated communications
When it comes to transparency and accessibility, the right option needs to offer a single, integrated platform that allows employees to access their pension details effortlessly, such as FlexGenius.
It is important to offer a user-friendly system which consolidates all information in one place, and eliminates the confusion and hassle of navigating multiple websites or systems.By adopting an integrated platform, employees can be assured that their pension information is accurate, up-to-date, and accessible whenever needed.
In partnership with Avantus
Flexible Benefits & Technology specialist providing online, highly configurable platforms to Customers and Intermediaries worldwide.
