30 Sep 2021
by Anna Scott

Video tutorial: Creating pensions people can be proud of

REBA’s content director Maggie Williams interviews Ben Pollard, CEO and founder of Cushon, about how employers can make workplace pensions and savings relevant and meaningful to employees’ different life stages.

Financial benefits can also be a force for good by aligning savings and pensions with personal interests in climate change and sustainability, for example.

“In creating pride in people you need a level of emotional buy-in. You can’t just push it on people. To get buy-in you need to demonstrate empathy and understanding and connections with things that people care about,” Pollard said.

Supplied by REBA Associate Member, NatWest Cushon

NatWest Cushon is a workplace pensions and savings provider with an award-winning proposition.

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