Video: Why it's not about what benefits you're offering but how you are offering them
Speaking to REBA, Shire Pharmaceuticals' head of employee benefits Jane Fenwick, says technology, innovation and social media are playing crucial roles in engagement for reward and benefits strategies.
"It's less about what it is you're offering and more about the how," she said.
AI is transforming roles, skills and pay. REBA’s first report in its latest trilogy, in partnership with Marsh, shows how reward and benefits teams are stepping into a more strategic position as organisations work to close skills gaps and prepare for a tech‑integrated future.
Regardless of where you are currently at with your employee benefits management, there is always a logical progression that improves outcomes for everyone, as Matthew Gregson, executive director at Howden Employee Benefits, explains.
As benefits budgets come under pressure from rising healthcare costs and demands to demonstrate ROI, a divide is emerging between employers that measure benefits strategically and those that still rely on informal review processes.
Which metrics are employers using or overlooking? REBA’s Benefits Design Research 2026 findings highlight where reward leaders can sharpen measurement and demonstrate clearer ROI.