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28 Feb 2024

Webinar recording: Using family-forming benefits to improve inclusion and employee retention

This webinar, run with strategic partners Peppy, considers how to create a package to support new and want-to-be working parents

Becoming, or trying to become, a parent is a lifestage that can make the biggest difference to an employee’s career path, earnings potential, productivity at work and decision to remain with an employer. Therefore, employers which are serious about equity and inclusion within a workforce should closely examine their employee benefits and HR policies linked to family forming. There are quick simple wins to more complex, but achievable, options to support want-to-be and new parents.

This webinar explores where employers can start when assessing whether the family-forming support they offer is still fit-for-purpose, what is commonly offered by other employers and which benefits or reward should be adjusted.

The panel discuss how they use benefits from pensions-top ups and fertility treatment through to pay levels linked to parental and caring leave to attract, retain and engage new parents.

The key issues explored include: how employers are thinking differently about new parents to increase employee retention; why family forming support is crucial to close gender gaps at work; commonly offered family forming employee benefits; HR policies that can enhance or trip up family-forming support; sense-checking pay linked to parental, maternity, paternity, carers and bereavement leave; reducing gaps in pensions savings – the long term damage of not thinking about pensions when becoming a parent; and family-forming benefits for older workers – from kinship leave to menopause support.

Chaired by REBA’s Director Debi O’Donovan, the panel included:

  • Lauren Lunniss, Health & Wellbeing Manager, BNP Paribas
  • Josephina Smith, Reward Director, British Airways
  • Francesca Steyn, UK VP of Clinical and Chair of the RCN (Royal College of Nursing) Fertility Nurses Forum, Peppy

REBA webinars are complimentary for everyone working within rewards and benefits, HR, and wellbeing. 

Thanks to strategic partner Peppy for supporting this REBA webinar.

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In partnership with Peppy Health

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