The megatrends driving family support changes
Each year Bright Horizons, a leading provider of employer-sponsored care, workplace nurseries, and family support services, goes straight to the source – its own clients’ employees – to reveal what today’s working parents and carers truly need from their employers.
Based on feedback from almost 2,000 employees across nearly 200 client organisations, the Work+Family Snapshot 2025 collates these frontline perspectives and delivers a clear line of sight on what working families need most, how they’re using existing supports, what’s changing in their expectations, and ROI for familyfriendly initiatives.
Megatrends across leading employers
This year’s edition explores four urgent business priorities, or “megatrends”, focusing on where demand is growing, which solutions deliver the strongest ROI, and how your peers are responding.
- Costs and productivity: How care solutions such as Backup Care reduce absenteeism and improve performance.
- Return to office: How family support boosts attendance, focus and engagement for employees navigating hybrid and office-based work.
- Talent retention: Why family benefits are now a critical part of a compelling Employee Value Proposition.
- Mental health: How supporting the wider family helps reduce employee stress and supports holistic wellbeing.
Benchmarking against the wider workforce
Crucially, the report also compares these findings with national benchmarks drawn from Bright Horizons’ Modern Families Index, providing employers with an opportunity to see how their employee experience might stack up against the wider UK workforce.
This dual perspective helps you pinpoint where you’re ahead, and where you could be doing more.
Building your business case
From boardlevel briefs to budget proposals get the data you need to build a powerful business case for change with the crucial Business Case Builder providing ‘at-a-glance’ stats to fuel your decision making.
Why it matters
As organisations grapple with the “new normal” of hybrid and inoffice work, and as competition for talent stiffens, family support is no longer a “nicetohave.” It’s a strategic imperative that drives productivity, loyalty and mental wellbeing. The Work+Family Snapshot 2025 cuts through the noise to give you actionable, evidencebased direction on where to focus your efforts, and how to prove their value.
For any organisation looking to attract, retain and engage working parents and carers, the Work+Family Snapshot 2025 is essential reading.
Supplied by REBA Associate Member, Bright Horizons Work+Family Solutions
Bright Horizons is dedicated to providing the best in class work+family solutions.
