Video tutorial: How Zurich Insurance got the communication approach to wellbeing right

One of the world's largest insurance groups, Zurich Insurance, shared the lessons of how it got its communication approach right when it comes to wellbeing at the REBA Employee Wellbeing Congress 2017.

Watch the Zurich Insurance session in full

Hayley Golden, diversity, inclusion and wellbeing manager for Zurich Insurance, shared what the company had done in the UK where the company is spread across 29 locations as well as homeworkers, creating a diverse base of employees to communicate to.

In the last year and a half Golden said the company had started to rethink wellbeing which had previously been focused around physical and nutrition to now look at lifestyle and mental health too.

She said the company was working on delivery of a mental health management programme as well as better educating its employees and training a number of its workforce on mental health first aid. "We are really starting to push that area," she said. Golden also outlined the company's work in other areas such as nutrition and physical.

She said the company used a number of tools to communicate to staff - such as social networking apps, email and messages direct from the CEO for extra impact, as well as the company's intranet.

"We have events such as wellbeing weeks three times a year," she said. "We also use TV and snap communications and lots of education sessions and face to face manager training," said Golden.

Julie Thomas, group head of diversity and inclusion at Zurich Insurance, also outlined some of the different things that the company was doing with regards to wellbeing globally. "When we are starting out with a wellbeing campaign we ask one simple thing 'what does wellbeing mean to you?'" said Thomas. 

She said storytelling - especially sharing your own personal story - was also snowballing and had a very positive impact on wellbeing communication. 

This video tutorial was recorded at the REBA Employee Wellbeing Congress 2017 which took place on 22 June.

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