Adam Price of Octopus MoneyCoach: why the third wave of financial wellbeing is not optional

Although face-to-face financial wellbeing support is resource hungry, it provides companies and individuals with priceless opportunities they otherwise would not have. 

A financial wellbeing programme that reaches all 80,000 employees across 35 countries is key to inclusivity, explained Alan Becken, global employee benefits director at Salesforce, in REBA’s Financial Wellbeing Research 2024.

Although the cost of living crisis appears to be receding, people are still cautious about their current financial situation, says Standard Life’s latest report.

Is it possible to encourage employee financial resilience while the cost of living continues to challenge domestic finances?

By making financial wellbeing communications timely, relevant and personal, employees are more likely to respond and engage with information about financial wellbeing benefits.