Benefit trends for 2025 and beyond

Zest takes a look at the future of workplace benefits and what trends we will see in 2025.

At Zest, we appreciate that the world of employee benefits is rapidly developing.

As inflation continues to yo-yo, the need for a strong employee benefits proposition has never been more important.

Our research has found that six in ten (60%) say the high cost of living has meant company benefits have become more important to them when deciding where to work.

With pay rises presenting businesses with budget challenges, Zest’s benefits guru Joy Waugh recently hosted a webinar where she looked into the key employee benefit trends for 2025.

During the insightful session, Waugh looked at:

The financial challenges employers face
Zest’s research into the most in-demand benefits
The importance of employee wellbeing
How Zest’s flexible employee benefit technology can help support the benefits employees want.

Invest in your employee benefit offering

During the webinar, Waugh went into detail about the importance of being shrewd with your budgets.

“Employers with squeezed budgets may have stark choices around pay – but by investing in their benefits they can contribute to employee financial wellbeing and enhance workplace culture.

“A best-in-class strategy would utilise specialist services and experts to help with mental health, caring responsibilities, and life stage support.”

The one-size-fits-all approach to employee benefits is long gone, so it’s important that employers continue to tailor their approach to not only the latest benefit trends, but the latest demands of their employees.

This has a huge impact on employee morale, and ultimately, employee attraction and retention.

You can watch the full recording here.