Canada Life and Nudge team up to help make sense of retirement
Canada Life UK has long invested in a strong and competitive benefits offering. When the organisation launched a new flexible benefits platform, it created a natural opportunity to rethink how employees engage with their financial future - particularly retirement.
Rather than treating retirement as a one-off decision, the company wanted to help its people understand the long-term impact of early planning and feel more confident about the choices they were making throughout their working lives.
From generous benefits to meaningful engagement
Canada Life already offered a wide range of benefits, but recognised that even the best benefits can feel underused if people don’t fully understand them or feel confident taking action.
Financial decisions can be complex, and when people feel unsure, they often default to the minimum. Some were contributing only what was required, while others weren’t fully aware of how small changes could significantly improve their long-term outcomes.
Canada Life set out to change that by focusing on clarity, confidence and choice - helping employees make informed decisions that felt right for them.
Bringing financial education into everyday benefits
To support this shift, Canada Life partnered with nudge to embed impartial, personalised financial education directly into the benefits experience.
Instead of separating education from action, it was instead woven into everyday moments.
Canada Life’s people received support tailored to their life stage and experiences, making retirement planning relevant whether someone was early in their career or thinking seriously about the years ahead.
Creating confidence at the moments that matter
Canada Life also knew that timing and visibility were key. Engagement came to life through a mix of digital and in-person activity, including roadshows, webinars, refreshed retirement materials, and leadership-led communications that helped normalise conversations about money.
Education and reminders were aligned with key moments, such as annual enrollment and bonus periods, making it easier for employees to act with confidence when it mattered most.
The impact was clear. Engagement with the benefits platform was high, more employees chose to invest additional money into their pension, and participation in financial education continued to grow year over year.
Alongside these behavioral changes, employees reported feeling more valued and more confident in their financial decisions.
The two companies demonstrated how financial education can transform benefits from something people simply have, into something they actively use — supporting long-term financial wellbeing and helping employees build a more secure retirement, on their own terms.
Supplied by REBA Associate Member, Nudge
A leading financial wellbeing benefit using behavioural science & technology to help employees.
