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03 May 2024

How artificial intelligence is driving change across the benefits industry

If personalisation is the key to rewards and benefits engagement, then AI is the key to hyper-personalisation

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Our concept of Artificial Intelligence, and what it’s capable of, changes daily.

Twenty-five years ago, finding the answer to a particular question required a visit to Ask Jeeves or Lycos on your desktop PC, or consulting a public library.

Today, Alexa/Google devices can satisfy our general knowledge cravings in seconds. Meanwhile, self-driving cars are seemingly only a few years from becoming a regular feature on the roads.

Technology is developing faster than you can say AI, and it’s here to stay. But how will it affect the world of benefits?

Personalised to personalisation 2.0

“Not only will AI let you better understand your people, but it will allow you to connect those needs to genuine business outcomes that resonate with the board,” says Zest’s Chief Product and Innovation Officer Graham Meinke.

Meinke was recently invited to speak at the Reward & Employee Benefits Association (REBA) Future Forum.

Meinke talked about how AI will enable us to move from personalised benefits to personalisation 2.0, and how this will provide insight and confidence to lead conversations with your board around how changing your employee proposition will result in tangible business outcomes.

Meinke said: “Repetitive administrative tasks can already largely be automated using AI.

“I have those little wow moments all the time when I’m using AI to perform a task that would have taken me hours that I can now do in a few minutes.

“But the value in people teams has never been in administration. And I think AI is an exciting enabler to make the work of HR and reward teams far more strategic and interesting in their nature.”

Our REBA session also looked at how:

  • AI will help us better understand the needs of segments and individuals
  • It can measure progress against real-time business outcomes
  • AI can deliver experiences aligned to personal needs and business outcomes

Watch Meinke’s full REBA session here.

In partnership with Zest

Zest is the next generation platform that’s reinventing the world of employee benefits.

Contact us today