` Laura Smith of Direct Line Group on how its reward strategy is evolving to help retain talent | Reward and Employee Benefits Association (REBA)
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14 Dec 2021
by Dawn Lewis

Laura Smith of Direct Line Group on how its reward strategy is evolving to help retain talent

Digitalisation and technology are making far-reaching changes to business processes and skills needs. As a result, the key talent that organisations require is also shifting rapidly and reward strategies have to keep pace.

Laura Smith, senior executive compensation manager at Direct Line Group, speaks with REBA’s content director Maggie Williams in this video interview about how its reward strategy is evolving to help retain talent.

“We’re moving away from a traditional one-size-fits-all, with everyone getting the same approach to their total reward, to a much more segmented approach,” explains Smith.

She goes on to explain  they are still at the start of their journey to understanding what segments are appropriate, alongside establishing what pay needs to do in each segment for their employees.

Smith attended REBA’s exclusive Transforming engagement: technology change is business change breakfast in association with Mercer Marsh Benefits. The event brought together senior reward professionals from an array of sectors to discuss how technology developments increasingly mean that digital strategy and people strategy have to align.

Read a full round-up from the breakfast event: The future of work: challenging skills and mindsets.

Accompanying the Transforming Engagement Series are three reports that will provide the context and practical steps needed to meet the challenge of transforming organisational culture into one that engages employees and reduces people risks.

Download report one: People risk: why the need for change is urgent.

Download report two: Aligning corporate culture and human values.

Download report three: Technology change is business change.

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In partnership with Mercer

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