REBA Thought Leaders: Keep the digital experience simple, relevant and personal
Watch Matt Macri-Waller's interview in full
He said the first was around simplicitiy. "It's all about how do we make it really simple for them to do it. The second one is about relevance and personalisation," he said. Companies must remember those three things and leverage the tools they have to deliver on those three points, he said.
He said organisations needed to look at how digital their experience is for the customer and how to digitalise the whole end to end journey whilst also keeping it simple, personal and individualised.
In the future he said that mobile will continue "to be really, really important" and cited the growing impact of machine learning and AI too. "Machine learning and AI will start to have more of a bearing. You will have software and technology helping you to make decisions," he said.
Matt Macri-Waller is just one of the speakers at the 2017 REBA Innovation Day taking place on 23 November in London. To hear more from him and other expert speakers, reserve your place today.
You can view the 2017 Innovation Day programme to see who else is speaking and register to attend. (REBA Professional Members attend for free, simply use the promotional code provided at the end of the film).
Supplied by REBA Associate Member, Benifex
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