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04 Jul 2022
by Sally Camm

Sally Camm of Experian on using data analytics to evolve a wellbeing strategy

Inclusion can only be achieved if employers understand their people, and this is where data analytics can help

Sally Camm of Experian on using data analytics to evolve a wellbeing strategyjpg


Many people know Experian as a credit reference agency, but it is really a data and tech company, with a focus on helping businesses and consumers use data to improve their financial lives. And that is also a trend within our internal wellbeing strategy. This has three interconnected pillars: mental, physical and financial wellbeing. Our main areas of focus are how to support and continue to manage a fully hybrid workforce and this will be an ongoing challenge. 

As a result, we are trying to use our data to obtain a real-time view of burnout risk and mental health within the business. We are hoping to use a third party wellbeing provider with a global remit that can help us with data to focus on building a broader picture of employee wellbeing. 

We want to use the information those providers’ platforms give us and combine them with our internal data on the hours people are working, how many emails they are sending or how active they are on video conferencing, for example, for analysis. The two datasets should build a heat map of what segments of employees are affected in our business and why. We already have traditional data sets showing usage and interaction with our benefits, but the value from the information is limited, so profiling is where our ambition lies. 

Additionally, we are also exploring future avenues with our employee resource groups through partnerships with our wellbeing manager. 

This collaboration has already recently resulted in specific menopause support in our private healthcare policy, but it is still in its infancy, and there’s a lot of work we still need to do. 

Ultimately, what’s important is acknowledging that different groups in the business have different wellbeing needs, whether they are mental, physical, or financial. Understanding that everyone is different and that different people in the business need different things is a good platform to start from.

This case study is taken from the Employee Wellbeing Research 2022. Download your copy for more of the latest insights into employee wellbeing.