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22 May 2017
by Liz Morrell

Employee Wellbeing Research 2017: Most popular ways to measure ROI on wellbeing initiatives

Employee engagement levels, employee feedback, programme participation rates and employee absence rates are the top four measures used by organisations to assess the effectiveness of their health and wellbeing initiatives, according to new research.

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Download the in-depth 56-page research report

Employee Wellbeing Research 2017: The evolution of workplace wellbeing in the UK’  from Reward & Employee Benefits Association (REBA) in association with Punter Southall Health & Protection shows that the three measures are used by 82.3% for employee engagement levels and 72.6% of respondents for employee feedback and wellbeing programme participation rates. 67.7% measured the effectiveness through employee absence rates.

The study showed that only 29% measured ROI using absence costs and insurance premium costs to assess the effectiveness of their health and wellbeing initiatives.

“Our research shows that respondents overwhelmingly prefer to try and evaluate the impact of their wellbeing programmes using measures that often don’t actually assess the health of their workforce as a result of such programmes,” said Debi O’Donovan, director at the Reward & Employee Benefits Association.

“So whilst high participation rates and positive feedback shows they are popular only 38.7% of respondents actually use measures of employee health or health assessments to quantify effectiveness. This may well be because such measures are much more difficult to achieve,” she said.

Download the in-depth 56-page research report

Have you registered yet for REBA’s Employee Wellbeing Congress on 22 June? REBA’s Employee Wellbeing Congress is the best opportunity for senior Reward & Benefit practitioners, HR Directors and Corporate Wellbeing specialists to benchmark their wellbeing offering, to research strategies and to source tools to develop that offering moving forward. Register for Employee Wellbeing Congress

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