Thought Leaders: Professor Lynda Gratton on the value of a business’ intangible assets
Lynda Gratton, Professor of Management Practice at London Business School, discusses why the value of a business’ intangible assets are an increasing area of interest for business leaders and CEOs.
Gratton highlights that although the first things we consider when choosing a company to work for are tangible – how much profit they make, how much they going to pay – these are not always the most important elements.
“We’re living in a time of very long lives and also real change in terms of machines, artificial intelligence and robotics. So it becomes obvious that money isn’t going to be the defining part of the contract between you and your organisation,” she says.
Gratton outlines what those intangible assets are and why they are important to employees.
Lynda Gratton will be speaking on transformation, resilience and survival at the Third Annual Employee Wellbeing Congress on 5 July 2018.
Secure your place at Employee Wellbeing Congress 2018 while there is still availability.
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