How you communicate is key to employee benefit engagement
Some, like 'protection' (insurance) are easier to decode, but others, like 'wellbeing' (with an emphasis on living a positive, healthy life) are a bit more elusive.
This creates challenges – but also opportunities – for employers to connect with people about the employee benefits on offer.
Organisations need to be able to effectively communicate with employees about what can sometimes be an unclear and intangible area. More and more employers are recognising this.
Engaging employees with the right benefits
By talking about employee benefits in an engaging and relevant way, businesses can help provide employees with benefits they really need. The result? More employees review the range of benefits available and select those that suit them best. This may include a gym membership, private medical insurance or childcare vouchers, or anything else that is required for a good work-life balance for your staff.
Online digital dashboards offer functions that can help people make the most of their income. Digital dashboards can help them spend less on the things they want and need. A pension planning tool, on the other hand, provides interactive tools to help employees plan for their retirement. Employees can explore the options available – such as paying in more or looking at different ways to retire.
Employees have diverse needs at different points in their lives so it’s important to tailor benefits packages to suit an employee's age, life-stage, family status, health and financial needs.
The future of employee engagement
A considered, structured roll-out of appropriate benefits ensures that all your employees with a particular need for a certain intervention get the opportunity to access it. Empowering employees through good engagement is essential for the success of any organisation and helps create a caring working environment.
When you give staff the opportunity to choose benefits they really want, you’re showing how much you value employee wellbeing - financial, mental and physical health. Choosing the right benefits package will support your employee health and wellbeing strategy.
In turn, a healthier company culture helps improve the productivity and success of an organisation.
In partnership with Barnett Waddingham
Everything we stand for at Barnett Waddingham is embedded in our promise – to do the right thing. We’ve applied this meaningful principle across all aspects of our business with continued success.
