How to use data to boost employee engagement
Companies are always asking how they can satisfy their employees benefits needs and attract and retain the best staff.
The answer lies in data.
A Gallup poll found that teams that actively collect forms of employee data see a 12.5% increase in productivity.
The right data can help your business create a more effective benefits strategy.
1. Use localised data to personalise benefits
Although every workforce is diverse — spanning different cultures, regions, and legal requirements — all those differences can easily be understood through data.
Did you know, for example, that over 60% of employees want the ability to customise their benefits?
Through localised data, organisations can better understand regional preferences and ensure that their benefits offerings are relevant and valuable to employees in different markets.
An example of this can be seen in IKEA's global offices, which used a data-driven benefits platform to tailor benefits to employees in different countries.
By analysing localised data, IKEA was able to increase engagement rates — Slovenia, for instance, achieved a 91% login rate shortly after implementing the platform.
By leveraging location-specific people data, organisations can make informed decisions, improve engagement, and enhance the overall employee experience.
2. Predict employee needs with data analytics
One of the biggest struggles companies face worldwide is understanding what employees truly value.
According to research by Deloitte, 23% of organisations reported that their main challenge was not understanding what matters most to their employees.
But by tracking benefits enrolment, employee feedback, and demographic data, HR teams can proactively map out trends to understand what benefit employees may be lacking.
For example, a company might analyse historical benefits enrolment data and find that younger employees prioritise mental health support, while older employees value retirement planning.
By using these insights, companies can adjust their benefits offering to better align with employee unique needs going forward, ensuring benefits remain competitive and relevant.
3. Enhance communication and engagement with data
A strong benefits strategy is not just about offering the right benefits — it’s about making sure employees know about them.
Data is key in this: identifying gaps in their messaging and giving organisations the insights they need to optimise their benefits communication strategies.
For instance, IKEA used their data insights to identify lower engagement rates in Japan and adjusted its communication strategy accordingly.
By refining messaging based on open rates, click-through rates, and feedback, companies can increase awareness and participation in their benefits programmes.
Unlock the power of your data
With 89% of corporate employees working in international teams, having an adaptable, data-driven benefits strategy is crucial.
By harnessing the power of people data, organisations can personalise offerings, track trends, and continuously improve employee engagement: building a benefits programme that fulfils their employees’ needs.
Supplied by REBA Associate Member, Benify
Benify offers the market's leading global benefits and total reward platform.
